Apptly Health Technologies Corp. (CSE: APPT) (OTCQB: APTHF) has announced the completion of its national rebrand from UberDoc, with its direct-pay specialist marketplace now live at apptlyhealth.com on a rebuilt platform. The company has simultaneously launched paid physician and healthcare partner subscriptions, with active paying members already on the platform. The transition, initiated in June 2026, consolidates physician, partner, employer, and government agency channels onto a single infrastructure — a development investors in the growing direct-pay healthcare sector may be watching closely.

Key Points

  • Apptly Health Technologies Corp. (CSE: APPT) (OTCQB: APTHF) has completed its corporate rebrand from UberDoc to Apptly Health.
  • The rebuilt apptlyhealth.com platform is now live nationally with paid physician memberships and marketplace partner subscriptions available directly online.
  • The platform features a verified network of more than 5,000 board-certified medical experts across more than 50 medical specialties.
  • Investors may be watching for the company's Q1 2027 marketplace KPI report covering paying physician members, partner subscriptions, and employer and government transaction volumes.

Apptly Health's Four-Channel Revenue Model Now Operational

The company's business model spans four distinct channels. Physician memberships, launched in October 2026, allow board-certified specialists to purchase monthly or annual subscriptions granting access to scheduling, payment collection, and digital practice marketing tools. Government and agency examination services have been generating revenue since October 2026. Marketplace partner subscriptions are live, enabling healthcare enterprises to list products and services to Apptly's physician network. The employer direct contracting channel is in an onboarding phase under a three-year Strategic Collaboration Agreement with Emphera Health, signed in June 2026.

Platform Capabilities for Patients, Physicians, and Enterprise Partners

For patients, the platform enables searches for verified board-certified specialists by location and medical field with no referral requirements, offering upfront pricing and a choice of in-person or virtual appointments. For physicians, it provides scheduling, billing, payment processing, and practice marketing tools designed to operate alongside existing clinical workflows. For employers and marketplace partners, the platform delivers streamlined corporate direct-contracting access and an automated portal for business-to-business subscriptions. Existing uberdocs.com domain traffic is automatically redirected to apptlyhealth.com, and all physician profiles and booking histories have migrated to the upgraded system.

PCG Advisory Engaged for Investor Relations Support

To support the platform launch and broaden investor awareness across Canada and the United States, Apptly has engaged PCG Advisory, Inc., a New York-based investor relations and strategic communications firm. The engagement carries an initial term of 3 months beginning November 4, 2026. PCG will receive a monthly cash fee of US$5,000 for investor communications, institutional and retail outreach, conference coordination, and digital investor marketing. The company described the arrangement as an arms-length engagement. The company's shares continue to trade on the CSE, OTCQB, and FSE without interruption under existing ticker symbols.