Armada Mercantile Ltd. (CSE: ARM | OTC: AAMTF) announced on September 18, 2026 that Ace Foods, a company in which Armada holds a 33.3% ownership interest, has expanded its U.S. distribution by partnering with Viral Merchants to supply London Dairy ice cream products across the South Florida market. Viral Merchants is actively delivering a range of London Dairy formats — including pints, multipack bars, individual bars, cones, and sandwiches — to convenience stores, 7-Eleven outlets, and smoke shops. The expansion signals a broadening retail footprint for Ace Foods as master importer of the London Dairy brand in the United States.

Key Points

  • Armada Mercantile Ltd. (CSE: ARM | OTC: AAMTF) made the announcement on September 18, 2026
  • Ace Foods, 33.3%-owned by Armada, has added Viral Merchants as a South Florida distribution partner for London Dairy ice cream products
  • Product formats being distributed include pints, sorbet, multipack bars, individual bars, cones, and sandwiches to convenience stores, 7-Eleven locations, and smoke shops
  • Investors may be watching for further distribution agreements or retail channel updates from Ace Foods across additional U.S. regions

Viral Merchants Partnership Targets South Florida Retail Channels

According to the release, Viral Merchants is currently delivering London Dairy ice cream and sorbet products to a variety of retail outlets in South Florida, including convenience stores, 7-Eleven locations, and smoke shops. The product range covers pints, multipack bars, individual bars, cones, and sandwiches. The announcement does not specify the volume of product being distributed, the financial terms of the arrangement, or the projected revenue impact on Ace Foods or Armada Mercantile. The company did not disclose this figure in the announcement.

Ace Foods' Role as U.S. Master Importer of London Dairy

The release states that Ace Foods serves as the master importer and distributor of the London Dairy ice cream brand in the United States, having secured the requisite USDA and FDA permits and approvals to import the brand's products. London Dairy is described in the announcement as a global ice cream leader operating in more than 35 countries and backed by a multi-billion-dollar foods conglomerate. Armada Mercantile holds a 33.3% ownership stake in Ace Foods, meaning its exposure to Ace Foods' distribution growth is proportional to that minority interest.

Armada Mercantile's Minority Stake and Investor Considerations

Armada Mercantile's financial interest in this distribution expansion is limited to its 33.3% ownership position in Ace Foods. The company did not provide earnings guidance, revenue projections, or details on the commercial terms of the Viral Merchants arrangement. The immediate share price impact was not clear from available public information. Investors may be watching how Ace Foods' U.S. retail penetration develops across other states, though no additional distribution agreements were confirmed in this announcement.