Restart Life Sciences Corp. (CSE: HEAL) announced on November 12, 2026 that its Youth+love™ bovine collagen powder has entered the final stages of commercialisation, with an initial Canadian e-commerce launch planned for Q1 2027. The company intends to introduce the product through Holy Crap Foods' new AI-enhanced e-commerce platform, scheduled to go live in December 2026. The announcement follows a series of commercialisation updates and positions Youth+love™ as the first consumer product to leverage Restart Life's Holy Crap Foods infrastructure for warehousing, fulfilment, and cross-brand marketing.

Key Points

  • Restart Life Sciences Corp. (CSE: HEAL, FSE: HN30, OTCPK: NMLSF)
  • Youth+love™ bovine collagen powder is entering final commercialisation stages, with a Q1 2027 Canadian e-commerce launch planned
  • The Gibsons, BC Holy Crap Foods facility will handle warehousing and order fulfilment; initial sales channels include direct-to-consumer and Amazon
  • Investors may be watching the outcome of a planned four-month Canadian trial period to assess whether a U.S. expansion follows

Youth+love™ Collagen Relaunch Builds on Pre-Pandemic Commercial History

Youth+love™ was previously sold online, including through Amazon, and through U.S. retailers before operations were paused during the COVID-19 pandemic. The release states that Restart Life drew on that earlier commercial experience to shape a brand refresh and relaunch strategy. The product forms part of the intellectual property licensed under the company's strategic trademark licensing agreement originally announced on March 14, 2025, and advances the commercialisation strategy outlined in company updates on May 15 and October 7, 2026.

Holy Crap Foods Gibsons Facility Central to Fulfilment and Cross-Brand Marketing

Restart Life plans to use the warehousing and logistics capabilities at Holy Crap Foods' Gibsons, British Columbia facility to store Youth+love™ inventory, fulfil orders, and coordinate Canadian distribution. The company also intends to feature the collagen product on Holy Crap's new AI-enhanced e-commerce platform and leverage Holy Crap Foods' existing customer relationship management programme — which the release states includes thousands of customer contacts — to tailor product recommendations and marketing campaigns, subject to applicable privacy requirements and customer consents.

Planned 2027 Campaign to Promote Youth+love™ Alongside Holy Crap Cereals

Restart Life is planning a 2027 marketing campaign designed to show consumers how to incorporate Youth+love™ collagen powder into meals featuring Holy Crap cereal and oatmeal bowls. CEO Steve Loutskou stated: "We plan to warehouse the product and fulfill orders from Gibsons, while the new website gives us a way to show existing customers how to add collagen to the Holy Crap bowls they already make." The company intends to use customer response to the campaign to evaluate cross-selling and repeat-purchase opportunities.

Four-Month Canadian Trial to Determine Scope of Any U.S. Expansion

During the first four months following the Canadian launch, management intends to evaluate sales performance, customer acquisition costs, repeat purchases, and margins. Those results will inform the timing and scope of any U.S. launch and the selection of additional digital sales channels. The company notes that product launch and expansion plans remain subject to production readiness, available working capital, and applicable regulatory requirements. The immediate share price impact was not clear from available public information.