RIWI Corp. (TSXV: RIWI) (OTC: RWCRF) has announced a new partnership with RedJade Sensory Solutions, LLC, a software provider specialising in sensory and consumer research. Under a revenue-sharing agreement, RIWI will serve as RedJade's primary integrated external audience provider, supplying survey respondents directly within the RedJade platform. The deal creates a transaction-based distribution channel for RIWI's audience business, though the company notes there is no guaranteed minimum revenue tied to the arrangement.

Key Points

  • RIWI Corp. (TSXV: RIWI) (OTC: RWCRF) is a Toronto-based market research platform and global trend-tracking firm
  • RIWI will supply survey respondents to RedJade customers through a revenue-sharing model, earning a contractual share from qualifying responses
  • Revenue is transaction-based with no guaranteed minimum; actual earnings depend on customer adoption and completed survey activity
  • Investors may be watching how quickly RedJade customers adopt RIWI audience access and what contribution this channel makes to revenue

How RIWI's Audience Access Integrates into the RedJade Research Workflow

Under the partnership, when a RedJade customer requires survey respondents beyond their existing panels or recruiting sources, those participants can be sourced through RIWI directly within the RedJade platform. RedJade's software covers the full research lifecycle, including study design, participant recruiting, data collection, project management, and real-time analysis. By embedding RIWI's audience capabilities into that existing workflow, the agreement is designed to allow RedJade customers to access external respondents without leaving the platform, streamlining the research process for end users across industries such as food and beverage, healthcare, and financial services.

Revenue-Sharing Structure and RIWI's Role as Primary Provider

RIWI will earn revenue on a transaction basis tied to actual usage, specifically from qualifying survey responses supplied through its platform. The company will serve as RedJade's primary integrated external audience provider under the agreement. RIWI disclosed explicitly that no guaranteed minimum revenue is associated with the arrangement, and that financial results will depend on how broadly RedJade customers adopt the integrated audience option. Chief Executive Officer Greg Wong described the model as scalable, noting it allows RIWI to participate economically as more research is conducted through the RedJade platform using RIWI audiences.

Strategic Rationale: Expanding RIWI's Audience Distribution Channels

RIWI characterised the partnership as an extension of its broader audience distribution strategy, aiming to embed its capabilities within established third-party research technology platforms rather than relying solely on direct customer acquisition. The company stated it believes partnerships of this nature can expand audience business distribution efficiently while leveraging the existing customer relationships and workflows of its partners. RedJade President Steve Willis indicated the integration gives RedJade customers a more convenient path to accessing respondents within a single platform, consistent with RedJade's goal of simplifying the sensory and consumer research process.