Sekur Private Data (CSE: SKUR | OTCQB: SWISF) announced on July 28, 2026, that its Average Revenue Per User (ARPU) rose 25% month-over-month, driven by a deliberate strategy of replacing low-priced consumer subscribers with premium clients from the high-net-worth, C-suite, and government sectors. The company states this shift began 12 months ago and is now producing measurable financial results. Investors may be watching whether the trend continues as Sekur prepares to launch its highest-priced product to date.

Key Points

  • Sekur Private Data (CSE: SKUR | OTCQB: SWISF | FRA: GDT0) is a Swiss-hosted cybersecurity and private communications company.
  • ARPU increased 25% month-over-month as the company replaces legacy subscribers with premium clients paying up to 10 times more per month.
  • SekurOne, priced at US$300 per month, is targeted for release before September 30, 2026; full profitability is targeted at 200 SekurOne users generating US$60,000 per month.
  • Investors may be watching SekurOne subscriber uptake and whether ARPU continues its upward trajectory through the fourth quarter.

Sekur's Deliberate Shift From Consumer Pricing to Premium Clients

The ARPU increase reflects a strategic repositioning Sekur began 12 months ago, moving away from the price-driven consumer privacy market to focus on high-net-worth individuals, board members, C-level executives, and government and defense agencies. The release states that legacy subscribers are being systematically replaced by clients paying US$50 per month for Privacy Email or US$75 per month for Operational Email — approximately 10 times the pricing of earlier consumer tiers. The company notes that premium clients in these segments typically demonstrate stronger retention and lower price sensitivity than consumer users.

SekurOne Platform Targeted for Launch Before September 30, 2026

The company announced that SekurOne, its most comprehensive and highest-priced offering at US$300 per month, is on track for release before September 30, 2026, which the release describes as on time or slightly ahead of schedule. SekurOne bundles encrypted voice, video, email, messaging, and VPN into a single platform built on the company's proprietary HeliX data transfer architecture. The disclosure states the product is engineered to resist Pegasus-style malware intrusion and support Controlled Unclassified Information handling requirements — capabilities designed specifically for the defence, federal, and executive buyers Sekur is now targeting.

Path to Profitability Tied to 200 SekurOne Subscribers

Sekur outlined a specific and measurable profitability threshold in the announcement: the company expects to become fully profitable upon reaching 200 SekurOne subscribers, which would generate approximately US$60,000 per month in recurring revenue. The company contrasts this with its earlier consumer pricing model, under which reaching an equivalent revenue level would have required thousands of subscribers and a proportionally larger cost base. Sekur states it sells through its website, approved distributors, global telecommunications partners, and the U.S. General Services Administration Multiple Award Schedule, giving it direct access to government and defence buyers.