American Rebel Holdings Inc

American Rebel Holdings, Inc. (NASDAQ: AREB) operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. Additionally, the Company designs and produces branded apparel and accessories. In addition to branded safes, it offers an assortment of personal security products as well as apparel and accessories for men and women under the Company’s American Rebel brand.

Key Business and Financial Updates:

• Restoration of Stockholders’ Equity and Regulatory Compliance: American Rebel Holdings Inc (AREB) reported a material improvement in its financial position in its Q3 FY2025 Form 10-Q, filed on 10 November 2025, with stockholders’ equity of USD 3.38 million as of 30 September 2025. This level exceeds the NASDAQ Capital Market’s minimum equity requirement of USD 2.5 million, marking a critical milestone in the Company’s efforts to maintain its continued listing status.
• NASDAQ Listing Framework and Panel Review: Under NASDAQ Rule 5550(b)(1), issuers must satisfy at least one of three financial standards, including the stockholders’ equity threshold. AREB had previously received a Panel decision dated 20 October 2025, granting continued listing subject to timely evidence of compliance. The Company’s Q3 FY2025 filing meets the Panel’s stated requirement, although NASDAQ retains discretion to review the submission and request additional information before formally concluding the matter.
• Sequential Balance Sheet Improvement: The Q3 FY2025 results reflect a substantial sequential turnaround in equity. American Rebel improved from a stockholders’ deficit of USD 8.0 million at 31 March 2025 to positive equity of USD 3.38 million by 30 September 2025, representing an improvement of approximately USD 11.4 million over two quarters. On a quarter-on-quarter basis, equity rose by roughly USD 6.5 million from a USD 3.13 million deficit at 30 June 2025, underscoring sustained balance sheet repair.
• Management Commentary and Strategic Focus: Management characterized the restoration of positive equity as a top corporate priority. The Chief Executive Officer highlighted that regaining compliance with NASDAQ’s equity standards strengthens liquidity, enhances investor access, and supports broader strategic execution. Management also emphasized its intention to continue taking proactive corporate and financial actions aimed at preserving listing status and building longer-term stockholder value.
• Implications for Investors and Forward Considerations: The Q3 FY2025 filing represents a meaningful inflection point for AREB, shifting the Company from prolonged equity deficits into a position of positive net worth and regulatory compliance. While operational execution and profitability remain key forward-looking considerations, the restored equity base materially reduces near-term listing risk and provides a more stable platform for future capital market access, strategic initiatives, and investor confidence.

Key Company specific risks for AREB:

• Equity Sustainability and Balance Sheet Durability: For American Rebel Holdings, Inc. (AREB), the return to positive stockholders’ equity represents a notable improvement; however, the buffer above NASDAQ’s minimum requirement remains limited. Any renewed operating losses, impairments, or dilution from financing activities could quickly pressure equity levels. Consequently, the durability of this compliance depends on the Company’s ability to generate sustainable earnings and cash flows.
• NASDAQ Compliance and Regulatory Discretion Risk: Although AREB has met the equity threshold outlined by the NASDAQ Panel, continued listing remains subject to ongoing regulatory review and discretion. NASDAQ may seek further evidence regarding the sustainability of the equity improvement or impose additional monitoring conditions. Any lapse in continuous compliance could reintroduce listing uncertainty, with potential adverse effects on liquidity and investor confidence.
• Operational Execution and Earnings Risk: The strengthened balance sheet reduces immediate regulatory risk but does not resolve underlying operational challenges. AREB’s long-term outlook remains dependent on consistent revenue growth, margin improvement, and disciplined cost management. Absent meaningful operating progress, the Company may require additional external capital, increasing dilution risk and limiting long-term value creation for shareholders.

Technical Observation (on the daily chart):

• Price Structure and Trend Assessment: American Rebel Holdings, Inc. (AREB) remains in a clear primary downtrend, with the stock trading below key short- and medium-term moving averages. The downward slope of these averages indicates continued bearish control, and recent price action suggests that recovery attempts remain weak and corrective in nature.
• Momentum and Relative Strength Indicators: Momentum remains subdued, with the RSI positioned in oversold territory for an extended period. While this can occasionally lead to short-term rebounds, the lack of bullish divergence indicates limited buying strength and reinforces the prevailing bearish momentum.
• Volume Profile and Technical Outlook: Trading volumes have been inconsistent, with isolated spikes failing to support sustained price recovery. The absence of clear accumulation signals suggests that the stock has not yet formed a durable base, leaving the technical outlook biased toward continued consolidation or downside unless supported by stronger volume and a break above key resistance levels.

American Rebel Holdings, Inc. (AREB) operates in the personal security products and branded apparel segment and reported a meaningful balance sheet improvement in Q3 FY2025, restoring stockholders’ equity to USD 3.38 million and exceeding NASDAQ’s minimum requirement, thereby reducing near-term listing risk. The sequential turnaround in equity represents a notable regulatory and financial inflection point and enhances the Company’s standing with capital market participants; however, the equity buffer remains limited and dependent on sustained operational performance. While management has emphasized continued focus on compliance and long-term value creation, execution risks persist, including the need for consistent revenue growth, margin improvement, and disciplined cost management. From a technical perspective, the stock remains in a primary downtrend with weak momentum and inconsistent volumes, indicating limited near-term market conviction. Overall, AREB presents a stabilised regulatory position with improved balance sheet optics, tempered by ongoing operational, compliance, and market-related risks that warrant close monitoring.

As per the above-mentioned price action, important resistance near USD 0.80- USD 1.00, momentum in the stock over the last month, and technical indicators analysis, a ‘WATCH’ rating has been given for American Rebel Holdings, Inc. (NASDAQ: AREB), at the closing price of USD0.44, as of January 21, 2026.

Individuals can evaluate the stock based on the support and resistance levels provided in the report in case of keen interest taking into consideration the risk-reward scenario. 

Markets are trading in a highly volatile zone currently due to certain macro-economic issues and prevailing geopolitical tensions. Therefore, it is prudent to follow a cautious approach while investing.

Related Risk: This report may be looked at from a high-risk perspective, and a recommendation is provided for a short duration. This report is solely based on technical parameters, and the fundamental performance of the stocks has not been considered in the decision-making process. Other factors which could impact the stock prices include market risks, regulatory risks, interest rates risks, currency risks, social and political instability risks etc. 

Note 1: Past performance is not a reliable indicator of future performance.

Note 2: The reference date for all price data, currency, technical indicators, support, and resistance level is January 21, 2026. The reference data in this report has been partly sourced from REFINITIV.

Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.

Note 4: Target Price refers to a price level that the stock is expected to reach as per the relative valuation method and or technical analysis taking into consideration both short-term and long-term scenarios.

Note 5: ‘Kalkine reports are prepared based on the stock prices captured either from the New York Stock Exchange (NYSE), NASDAQ Capital Markets (NASDAQ), and or REFINITIV. Typically, all sources (NYSE, NASDAQ, or REFINITIV) may reflect stock prices with a delay which could be a lag of 15-20 minutes. There can be no assurance that future results or events will be consistent with the information provided in the report. The information is subject to change without any prior notice.