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Growth Story Losing Steam in Competitive Market – SOY

Jul 24, 2025 | Team Kalkine
Growth Story Losing Steam in Competitive Market – SOY
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  • SOY:TSX
  • Investment Type
    Small-Cap
  • Risk Level
  • Action
  • Rec. Price (CA$)

Section1: Company Overview

 

SunOpta Inc. (TSX: SOY) is a Canadian company that focuses on a healthy product portfolio. The company's operating segment includes Plant-Based Foods and Beverages and Fruit-Based Foods and Beverages. It generates maximum revenue from the Plant-Based Foods and Beverages segment. Plant-Based Foods and Beverages include plant-based beverages and liquid and dry ingredients (utilizing almond, soy) as well as broths, teas, and nutritional beverages. Fruit-Based Foods and Beverages include individually quick frozen(IQF) fruit for retail(including strawberries, mango), IQF and bulk frozen fruit for foodservice (including purees, fruit cups, and smoothies), and custom fruit preparations for industrial use. Geographically, it derives a majority of revenue from the United States.

This Report covers the Key Recommendation Rationale, Valuation, Target Price, and Recommendation on the stock. 

 

 

Section 2:  Stock Recommendation Summary

Valuation Methodology (Illustrative): EV to Sales based Relative Valuation approach:

 

The stock has witnessed an upside of ~10.85% and ~13.17% over the 1 week and 1 month respectively. It is trading above the average of 52-week high price of CAD 11.40 and 52-week low price of CAD 5.08, providing an opportunity to exit, as the stock might make some correction.

 

One-Year Technical Price Chart (as of July 23, 2025). Source: REFINITIV, Analysis: Kalkine Group 

Note 1: Past performance is not a reliable indicator of future performance.

Note 2: The reference date for all price data, currency, technical indicators, support, and resistance levels as on July 23, 2025. The reference data in this report has been partly sourced from REFINITIV.

Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.

Note 4: Dividend Yield may vary as per the stock price movement. 

Note 5: Kalkine reports are prepared based on the stock prices captured either from REFINITIV or Trading View. Typically, REFINITIV or Trading View may reflect stock prices with a delay which could be a lag of 25-30 minutes. There can be no assurance that future results or events will be consistent with the information provided in the report. The information is subject to change without any prior notice.


Disclaimer-

The advice given by Kalkine Canada Advisory Services Inc. and provided on this website is general information only and it does not take into account your investment objectives, financial situation and the particular needs of any particular person. You should therefore consider whether the advice is appropriate to your investment objectives, financial situation and needs before acting upon it. You should seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice) as necessary before acting on any advice. Not all investments are appropriate for all people. The website www.kalkine.ca is published by Kalkine Canada Advisory Services Inc. The link to our Terms & Conditions has been provided please go through them. On the date of publishing this report (mentioned on the website), employees and/or associates of Kalkine do not hold positions in any of the stocks covered on the website. These stocks can change any time and readers of the reports should not consider these stocks as advice or recommendations later.

Past performance is not a reliable indicator of future performance.