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GURU Organic Energy Corp
GURU Organic Energy Corp (TSX: GURU) is a wellness company. The company is engaged in the business of manufacturing and marketing organic energy drinks. Geographically, it derives a majority of revenue from Canada and also has a presence in the United States.
Key highlights

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Financial overview (In CAD)

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Risks associated with investment
The sector is dominated by already established brands and those brands has the upper hand in terms of economies of scale, larger distributions, etc. as compared to GURU.
Stock recommendation
The North American energy drink industry is currently estimated at USD 15 billion in annual sales, with energy drinks being the fastest growing category of non-alcoholic beverages, steadily gaining market share from soft drinks and juices. In 2020, the company continued gaining its market share in Quebec, rapidly growing its online channel, and launching GURU in major U.S. conventional grocery and retail stores, such as Walmart, Albertsons/Safeway, CVS and H-E-B. Furthermore, we believe that the company is poised to gain significant market share across North America as it addresses the industry’s biggest issue: consumer concern about the safety of ingredients in energy drinks.
The group is operating in the highly growth-oriented industry, and the business prospects look attractive. Hence, considering the above rationales, and risk involved, we recommend a “Speculative Buy” recommendation on the stock at the closing price of CAD 15.51 on March 4, 2021.

Source: Refinitiv (Thomson Reuters)
Disclaimer
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Past performance is not a reliable indicator of future performance.
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