EarthLabs Inc. (TSXV: SPOT) (OTCQX: SPOFF) (FSE: 8EK0) has announced the official start of the second year of La Grande Chasse aux Trésors Canadienne, a national treasure hunt organised by its subsidiary The Northern Miner. The milestone includes the launch of a new regional prize centred on Chibougamau, Québec, bringing the total of remaining hidden prizes to six. With six one-ounce gold coins valued at more than $35,000 CAD still unclaimed, investors in EarthLabs may be watching how the campaign continues to raise the profile of the company's mining media platforms.

Key Points

  • EarthLabs Inc. (TSXV: SPOT) (OTCQX: SPOFF) (FSE: 8EK0) is the parent company of The Northern Miner, which organises the treasure hunt
  • Year two of La Grande Chasse aux Trésors Canadienne has officially launched with the new Chibougamau, Québec regional prize
  • Six one-ounce gold coins valued at more than $35,000 CAD remain hidden across Chibougamau, Sudbury, Manitoba, Saskatchewan, Val-d'Or, and the Grand Prize location
  • Investors may be watching how the campaign supports engagement across EarthLabs' media platforms, including MINING.COM and CEO.CA

Chibougamau Prize Highlights IAMGOLD's Nelligan Complex

The new Chibougamau regional prize is tied thematically to IAMGOLD Corporation's Nelligan complex, located in the Chibougamau-Chapais region of Québec. The release states that IAMGOLD adopted a district-scale "hub-and-spoke" strategy, consolidating various sectors into a single 1,340-square-kilometre land package in 2025. This approach connects more than seven million ounces of gold in the indicated and inferred categories, according to the announcement, while also offering additional exploration potential. The release describes the Nelligan complex as a potential source of jobs and economic development for the Chibougamau region.

Industry Sponsors and Scale of Participation

The campaign is supported by a broad roster of mining industry sponsors, including IAMGOLD Corporation, Agnico Eagle Mines Limited, Sprott Money, Kinross Gold Corporation, the World Gold Council, McEwen Inc., Alamos Gold Inc., Ernst & Young LLP, and Mining Matters, among others. The release states that tens of thousands of treasure seekers are actively participating in pursuit of the grand prize and the five active regional bonus prizes. Clues and community updates are distributed through The Northern Miner's social media channels and affiliated platforms.

EarthLabs' Mining Media Portfolio Underpins the Campaign

EarthLabs describes itself as a mining-sector investment, technology, and media company. Its portfolio includes The Northern Miner, MINING.COM, CEO.CA, the Canadian Mining Journal, and DigiGeoData. The treasure hunt serves as a public-engagement initiative that promotes Canadian mining history and the potential of active development projects. The Northern Miner, founded in 1915, is now wholly owned by EarthLabs and operates alongside these data-driven and SaaS-oriented media platforms targeting the global mining community.