Miivo AI Inc. (TSXV: MIVO) has announced the completion of its acquisition of First Five Partners Sàrl, a Switzerland-based sports advisory and digital transformation business, for aggregate consideration of CHF 288,000 (approximately C$490,420). The transaction closed on October 2, 2026, making First Five a wholly-owned subsidiary of Miivo. The deal gives Miivo an established European business presence and a live commercial environment to deploy its existing AI and automation technology platform within the international sports sector.

Key Points

  • Miivo AI Inc. (TSXV: MIVO | OTCQB: MIVOF | FSE: L7S0)
  • Miivo has completed the acquisition of 100% of First Five Partners Sàrl, a sports advisory firm headquartered in Féchy, Vaud, Switzerland
  • Total consideration of CHF 288,000 (approx. C$490,420): CHF 144,000 paid in cash at closing, CHF 144,000 via a non-interest bearing, non-convertible loan note maturing six months after closing; no Company securities were issued
  • Investors may watch how Miivo deploys its AI platform within First Five's existing client relationships, which include the International Olympic Committee and the International Basketball Federation

First Five's Sports Sector Clients and European Footprint

First Five has built an advisory practice focused on helping sports organisations — including leagues, federations, clubs, and venues — grow the commercial value of their audiences through data, technology, and digital transformation. The release states that its client roster includes the International Olympic Committee, the International Basketball Federation, and Premier Padel. The acquisition gives Miivo an immediate European operational base and access to established relationships across internationally recognised sports organisations, which the company believes will support the commercial validation of its existing technology solutions.

Transaction Structure and Nicholas Hyett's New Role at Miivo

The acquisition was completed from Nicholas Hyett, described in the announcement as an arm's length party. The purchase price was split equally between a cash payment at closing and a non-interest bearing, non-convertible loan note maturing six months following closing. No securities of Miivo were issued as part of the consideration. Upon closing, Hyett was appointed Chief Strategy Officer of Miivo. The company states the transaction constitutes an exempt transaction pursuant to TSX Venture Exchange Policy 5.3 governing acquisitions and dispositions of non-cash assets.

Strategic Rationale: Deploying Miivo's AI Platform in a Live Operating Business

Miivo's stated rationale centres on using First Five as a practical commercial environment to deploy, test, and refine its AI, automation, and business intelligence platform within a functioning business. Management believes this structure can accelerate product development, validate commercial use cases, and support broader commercialisation efforts. The company also characterised the acquisition as consistent with its long-term strategy of building enterprise-grade AI solutions for SMEs, while simultaneously establishing a foothold for growth in the European market through First Five's existing operations.