PesoRama Inc. (TSXV: PESO), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, has announced plans to open five new retail locations across the Mexico City metropolitan area and Puebla region in October and November 2026. The expansion will bring the company's total store count to 54, with Store #50 marking a notable milestone for the brand. Investors may be watching this announcement as evidence of accelerating store rollout across high-density Mexican markets.

Key Points

  • PesoRama Inc. (TSXV: PESO) operates the JOi Dollar Plus dollar store chain across Mexico
  • Five new stores (numbers 50–54) are planned to open in October and November 2026
  • Store sizes range from 3,229 to 5,382 square feet across established shopping centres in Puebla, State of Mexico, and Mexico City
  • Investors should watch whether the company meets its estimated October and November 2026 opening timelines

JOi Dollar Plus Hits 50-Store Milestone With Puebla Expansion

Store #50, a 3,552 square foot location within Plaza El Triángulo on Circuito Juan Pablo II in Puebla, represents the brand's 50th store and its fifth in the Puebla area. Store #51, spanning 3,229 square feet, is situated within Centro Comercial El Cortijo in Ixtapaluca, State of Mexico — a municipality with approximately half a million residents — complementing existing JOi locations in Chalco and Centro Tepozán. Both stores carry estimated opening dates in October 2026, according to the company's announcement.

Three November Openings Target Mexico City's Highest-Traffic Corridors

The three November openings extend PesoRama's footprint across contrasting market segments. Store #52 in Plaza Bugambilias, central Ixtlahuaca de Rayón, covers 5,382 square feet and serves a community of approximately 160,000 residents. Store #53 at Plaza Ermita Iztapalapa enters Mexico City's most populous borough, home to over 1.8 million residents. Store #54 at Toreo Parque Central in Naucalpan spans 4,230 square feet within a destination complex that the release states attracts approximately 1.3 million visitors monthly and features around 200 establishments.

CEO Cites High-Density Pipeline as Growth Driver

Founder, CEO and Chairman Rahim Bhaloo stated in the release that the five openings mark an important step in the company's expansion and increase accessibility for Mexican consumers. Bhaloo noted that the company has identified a pipeline of high-density traffic locations based on internal analysis as opportunities to open additional stores. PesoRama launched operations in Mexico City and surrounding areas in 2019, offering merchandise across categories including household goods, pet supplies, health and beauty, and snack foods. The immediate share price impact was not clear from available public information.