Promino Nutritional Sciences Inc. (CSE: MUSL) announced on November 9, 2026 that its subsidiary, Promino Brands Ltd., has accepted an initial purchase order valued at US$1,190,700 from Social Commerce Brands Inc. for Rejuvenate Muscle Health™ products. The order, dated November 5, 2026, was received ahead of schedule and exceeds the US$1 million quarterly purchase minimum established under a distribution agreement announced October 15, 2026. The agreement outlines minimum product purchases totalling US$5 million through December 2027, subject to its terms, making this first order a notable milestone for the Burlington, Ontario-based nutrition company.

Key Points

  • Promino Nutritional Sciences Inc. (CSE: MUSL, OTCID: MUSLF, FSE: 93X)
  • Subsidiary Promino Brands Ltd. accepted a US$1,190,700 purchase order from Social Commerce Brands Inc. for Rejuvenate Muscle Health™ products
  • Order dated November 5, 2026, exceeds the US$1 million quarterly minimum under a distribution agreement with US$5 million in total minimums through December 2027
  • Investors may be watching SCB's planned creator-led marketing campaigns on TikTok and Meta targeting the Black Friday and Cyber Monday shopping period

Rejuvenate Muscle Health™ Order Surpasses US$1 Million Quarterly Threshold

Promino's flagship consumer product, Rejuvenate Muscle Health™, is a science-based muscle health and recovery formula combining essential amino acids with vitamin D3. The product is available in more than 10,000 retail locations across North America. The initial SCB purchase order of US$1,190,700 exceeded the quarterly minimum commitment by approximately US$190,700, which the company characterised as ahead of schedule relative to the terms of the distribution agreement announced last month.

SCB Launches Redesigned E-Commerce Platform to Drive Direct-to-Consumer Growth

Concurrent with the purchase order, Social Commerce Brands Inc. — which specialises in direct-to-consumer and social commerce distribution — launched a redesigned online storefront for the Rejuvenate brand. The updated platform introduces new product bundles, subscription options, and expanded international shipping capabilities. SCB is also preparing creator-led marketing campaigns across TikTok and Meta platforms, timed to coincide with the Black Friday and Cyber Monday retail period, according to the release.

Distribution Agreement Sets US$5 Million Minimum Through December 2027

The broader distribution agreement between Promino Brands Ltd. and SCB, announced on October 15, 2026, establishes minimum product purchases totalling US$5 million through December 2027, subject to its terms. The company noted that the first order arriving ahead of schedule may signal early commercial traction for the arrangement. Promino also produces Promino™ – NSF Certified for Sport®, and six-time MLB All-Star José Bautista serves as a brand ambassador for the company. The immediate share price impact was not clear from available public information.