Stingray Group Inc. (TSX: RAY) announced that its TuneIn audio streaming platform has reached a global agreement with automaker Stellantis to embed TuneIn directly into a selection of future vehicle models. The deal extends TuneIn's catalogue of over 100,000 live radio stations, news, music, sports, and podcasts to Stellantis drivers through in-vehicle integration. The announcement marks a further expansion of Stingray's automotive audio presence, which the company describes as a core component of its broader distribution strategy.

Key Points

  • Stingray Group Inc. (TSX: RAY) is the parent company of TuneIn, described as the world's leading connected streaming media company
  • TuneIn has signed a global agreement with Stellantis to integrate its app and audio catalogue into select future Stellantis vehicles
  • TuneIn currently reaches over 75 million monthly active users and is distributed across more than 200 connected platforms and devices, including 14 automotive brands
  • The specific terms, financial value, and vehicle models covered under the Stellantis agreement were not disclosed in the announcement

TuneIn Embedded Directly Into Select Future Stellantis Models

Under the new global agreement, TuneIn will be integrated natively into a selection of upcoming Stellantis vehicles, giving drivers direct in-dash access to more than 100,000 live radio stations spanning local, national, and international broadcasters. The integration will also include intuitive playback controls allowing drivers to start, pause, and switch audio content while driving. The specific Stellantis vehicle brands and model years covered by the arrangement were not disclosed in the announcement.

How This Fits Stingray's Automotive Audio Distribution Strategy

Stingray describes the Stellantis partnership as integral to its global strategy of expanding TuneIn's audio catalogue reach within the automotive industry. The company states the deal will significantly strengthen its worldwide presence in that sector and accelerate the rollout of branded in-vehicle audio experiences. TuneIn is already available across more than 14 automotive brands and over 200 connected devices, positioning it as one of the more broadly distributed in-car streaming services available to drivers globally.

TuneIn's Scale and Stingray's Broader Content Portfolio

TuneIn, owned by Stingray, reports over 75 million monthly active users worldwide. Premium subscribers receive access to live NFL and college sports broadcasts, ad-free news from networks including CNN, Fox News Radio, CNBC, and Bloomberg, as well as ad-free music channels. Stingray's broader portfolio includes brands such as Singing Machine, Stingray Karaoke, and Qello Concerts, with services delivered across connected televisions, smart speakers, mobile devices, connected vehicles, and retail environments. The company employs more than 1,000 people internationally.