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Home CompaniesHarley-Davidson Inc

Harley-Davidson Inc

Consumer Cyclical Recreational Vehicles
PortfolioPortfolio WatchlistWatchlist
Company price
32.66 USD 0.08 ( 0.25%)
Last update at 2026-11-06T21:21:00Z
VOLUME
1828387
Market Cap
2869.28M
P/E
15.32

Momentum Score

…

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Source: TradingView
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Day Price Range
31.80
Low
32.95
High
52 Week Price Range
16.84
Low
29.21
High

Momentum Score

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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

Harley-Davidson manufactures heavyweight motorcycles and sells apparel and accessories through a global dealer network. Long-term growth may be supported by brand strength, product diversification into lighter models and electrification, international expansion and recurring revenue from parts and finance, which appears positioned to broaden revenue streams.
The principal investment risks include cyclical discretionary demand, an aging customer base and execution risk in attracting younger riders while managing significant product and brand shifts, together with sensitivity to macroeconomic and currency fluctuations.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
32.58
Dividend Yield
2.68%
Revenue TTM
4239.83M
Revenue Per Share
37.69
Gross Profit TTM
1186.70M
Debt / Equity
0.97
ROE
6.09%
Net Debt
-38.05M
ROCE
9.14%
Diluted EPS TTM
1.80

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax 458.73M 517.14M 866.88M 931.23M 819.24M
Minority interest 9.58M 10.18M 11.54M 2.19M -
Net income 338.74M 455.36M 706.59M 741.41M 650.02M
Selling general administrative 965.90M 800.12M 800.71M 939.55M 885.59M
Selling and marketing expenses - 136.70M 131.00M - -
Gross profit 1352.54M 1809.10M 2181.79M 2351.40M 1711.77M
Reconciled depreciation 172.37M 160.67M 158.11M 151.94M 165.19M
Ebit 492.18M 547.89M 897.66M 909.28M 823.44M
Ebitda 664.55M 708.56M 1055.78M 908.19M 828.92M
Depreciation and amortization 172.37M 160.67M 158.11M -1.09M 5.48M
Non operating income net other - - - 53.19M 26.77M
Operating income 386.63M 416.63M 779.08M 909.28M 823.44M
Other operating expenses 4086.54M 4770.18M 5057.39M 4846.40M 4510.13M
Interest expense 33.44M 30.75M 30.79M 31.23M 30.97M
Tax provision 129.58M 71.96M 171.83M 192.02M 169.21M
Interest income 10.83M 28.22M 15.98M 26.70M 24.28M
Net interest income -33.44M -30.75M -30.79M -31.23M -30.97M
Non recurring - - - -0.54M 3.42M
Income tax expense 129.58M 71.96M 171.83M 192.02M 169.21M
Total revenue 4473.18M 5186.80M 5836.48M 5755.13M 5336.31M
Total operating expenses 965.90M 1392.47M 1402.71M 1442.67M 885.59M
Cost of revenue 3120.64M 3377.71M 3654.69M 3403.73M 3624.54M
Total other income expense net 72.10M 100.51M 87.79M 21.95M -4.20M
Net income from continuing ops 329.15M 445.18M 695.05M 739.21M 650.02M
Net income applicable to common shares 338.74M 455.36M 706.59M 741.41M 650.02M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 8044.81M 11881.58M 12140.55M 11492.48M 11051.06M
Intangible assets - 5.57M 7.03M 6.39M 7.51M
Other current assets 1538.55M 395.43M 319.04M 196.24M 185.78M
Total liab 4887.97M 8723.08M 8888.26M 8585.67M 8497.81M
Total stockholder equity 3140.67M 3166.05M 3252.81M 2906.81M 2553.24M
Deferred long term liab - - - 29.53M 9.26M
Other current liab 900.08M 705.29M 819.91M 683.04M 601.98M
Common stock 1.73M 1.72M 1.71M 1.70M 1.69M
Capital stock 1.73M 1.72M 1.71M 1.70M 1.69M
Retained earnings 3717.41M 3465.06M 3100.93M 2490.65M 1842.42M
Other liab - - - 259.38M 559.31M
Good will 63.91M 61.66M 62.70M 62.09M 63.18M
Other assets 1738.81M -8253.46M 687.11M 1386.02M 1394.59M
Cash 3091.74M 1589.61M 1533.81M 1433.17M 1874.74M
Cash and equivalents 3091.74M 1589.61M 1533.81M 1433.17M 1874.74M
Total current liabilities 2658.69M 3557.49M 3384.26M 3533.91M 3342.89M
Current deferred revenue 34.72M 23.08M 23.36M 17.61M 72.15M
Net debt -38.05M 5436.85M 5662.25M 5479.13M 5014.65M
Short term debt 1334.66M 2510.38M 2153.62M 2455.25M 2293.78M
Short long term debt 1317.40M 2491.72M 2134.93M 2455.25M 2293.78M
Short long term debt total 3053.70M 7026.46M 7196.05M 6912.30M 6889.40M
Other stockholder equity -321.33M 31.98M 455.13M 756.38M 950.05M
Property plant equipment 832.77M 820.92M 801.37M 689.89M 683.98M
Total current assets 5586.95M 4996.64M 5163.73M 4750.65M 4550.09M
Long term investments - - - - 5106.38M
Net tangible assets - - - 3105.87M 2553.24M
Short term investments - -5826.54M - - -
Net receivables 225.76M 2265.81M 2380.93M 2034.86M 1647.69M
Long term debt 1649.61M 4468.66M 4990.59M 4457.05M 4595.62M
Inventory 730.90M 745.79M 929.95M 950.96M 712.94M
Accounts payable 389.24M 298.72M 349.16M 378.00M 374.98M
Noncontrolling interest in consolidated entity - - - 3.29M -
Accumulated other comprehensive income -257.14M -332.71M -304.96M -341.93M -240.92M
Common stock total equity - - - 1.70M 1.69M
Retained earnings total equity - - - 2490.65M 1842.42M
Treasury stock - - - - -596.96M
Non currrent assets other 1536.87M 516.51M 5944.54M 5804.48M 1394.59M
Non current assets total 2457.87M 6884.94M 6976.82M 6741.82M 6500.96M
Capital lease obligations 86.68M 66.08M 70.53M 42.98M 47.27M
Long term debt total 1649.61M 4468.66M 4990.59M 4457.05M 4595.62M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Investments - -383.33M -512.30M -773.01M -459.45M
Change to liabilities - - - 4.50M 173.55M
Total cashflows from investing activities 3778.78M -383.33M -512.30M -773.01M -459.45M
Net borrowings -2111.74M -123.39M 153.85M 75.15M -1993.48M
Total cash from financing activities -3010.30M -572.32M -174.65M -201.97M -1884.93M
Change to operating activities - - - -56.35M 18.30M
Net income 338.74M 445.18M 706.59M 739.21M 650.02M
Change in cash 1350.89M 92.04M 69.63M -446.04M -1383.95M
Begin period cash flow 1740.85M 1648.81M 1579.18M 2025.22M 3409.17M
End period cash flow 3091.74M 1740.85M 1648.81M 1579.18M 2025.22M
Total cash from operating activities 568.92M 1063.83M 754.89M 548.46M 975.70M
Depreciation 172.37M 160.67M 158.11M 151.94M 165.19M
Other cashflows from investing activities 121.47M -186.77M -304.90M -621.34M 2.14M
Dividends paid 86.39M 91.22M 96.31M 93.18M 92.43M
Change to inventory 47.58M 164.61M 21.26M -254.17M -207.55M
Change to account receivables 76.43M 19.81M -11.78M -82.39M -53.46M
Sale purchase of stock -353.27M -459.83M -363.99M -338.63M -11.62M
Other cashflows from financing activities -8.90M 102.13M 131.80M 2925.62M 212.60M
Change to netincome - - - -66.50M 325.68M
Capital expenditures 153.68M 196.56M 207.40M 151.67M 120.18M
Cash and cash equivalents changes - - - -426.52M -1368.68M
Change in working capital 255.02M 98.45M 24.32M -388.40M -69.17M
Stock based compensation 31.75M 49.01M 82.90M 54.35M 42.16M
Other non cash items -281.35M 336.80M -186.97M 7.29M 195.17M
Free cash flow 415.24M 867.27M 547.48M 396.79M 855.52M

Peer Comparison*

Sector: Consumer Cyclical Industry: Recreational Vehicles

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
HOG
Harley-Davidson Inc		 0.08
0.25%		 32.66 15.32 13.11 0.68 0.93 0.77 6.70
BC
Brunswick Corporation		 -1.66
2.10%		 77.23 - 20.00 1.02 3.36 1.40 27.91
DOO
BRP Inc.		 -0.49
0.75%		 64.72 17.68 11.26 0.52 9.94 0.96 8.08
THO
Thor Industries Inc		 -1.56
1.89%		 80.77 14.44 16.64 0.38 0.89 0.44 6.80
PII
Polaris Industries Inc		 -1.23
1.91%		 63.07 - 14.31 0.44 4.01 0.69 49.33

Profile*

Harley-Davidson Inc

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

3700 West Juneau Avenue, Milwaukee, WI, United States, 53208

414 342 4680

https://www.harley-davidson.com

5500

Name Title Year Born
Mr. Jochen Zeitz Chairman, Pres & CEO 1963
Ms. Gina Goetter Chief Financial Officer NA
Mr. Jagdish Krishnan Chief Digital Officer 1975
Ms. Edel O'Sullivan Chief Commercial Officer of Harley-Davidson Motor Company 1980
Mr. Mark R. Kornetzke Chief Accounting Officer NA
Mr. Shawn Michael Collins Director of Investor Relations NA
Mr. Paul J. Krause VP, Chief Legal & Compliance Officer and Sec. 1978
George Prassas VP of Communications & Corp. Relations NA
Theo Keetell VP of Marketing NA
Ms. Tori Termaat Chief HR Officer 1978

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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