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Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Snap Inc operates Snapchat, a multimedia messaging app and camera-first platform emphasizing short-form visual content, augmented reality lenses and creator tools. Long-term growth may be driven by advertising revenue expansion, deeper AR ecosystem monetization, international user growth and further commerce and hardware initiatives, which could support higher engagement and improved monetization.
Key risks include intense competition for users and ad dollars from larger social platforms, sensitivity of revenue to ad-market cycles and privacy regulation, and execution risk in scaling AR and hardware monetization.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | -442.78M | -672.23M | -1294.42M | -1400.70M | -474.37M |
| Net income | -460.49M | -697.86M | -1322.48M | -1429.65M | -487.95M |
| Selling general administrative | 1241.31M | 919.10M | 857.42M | 953.26M | 710.64M |
| Selling and marketing expenses | 767.20M | 1063.67M | 1122.09M | 1118.75M | 792.76M |
| Gross profit | 3260.57M | 2887.16M | 2492.00M | 2786.51M | 2366.80M |
| Reconciled depreciation | 163.63M | 158.07M | 168.44M | 202.17M | 119.14M |
| Ebit | -329.14M | -650.67M | -1272.40M | -1395.31M | -702.07M |
| Ebitda | -169.31M | -492.60M | -1103.96M | -1177.07M | -337.55M |
| Depreciation and amortization | 159.83M | 158.07M | 168.44M | 218.24M | 364.51M |
| Non operating income net other | - | - | - | 16.07M | 245.37M |
| Operating income | -532.17M | -787.29M | -1398.38M | -1395.31M | -702.07M |
| Other operating expenses | 6463.61M | 6148.69M | 6004.49M | 5997.15M | 4819.12M |
| Interest expense | 89.00M | 21.55M | 22.02M | 21.46M | 17.68M |
| Tax provision | 9.35M | 25.63M | 28.06M | 28.96M | 13.58M |
| Interest income | 134.16M | 153.47M | 168.39M | 58.60M | 5.20M |
| Net interest income | 12.16M | 131.91M | 146.37M | 37.14M | -12.48M |
| Income tax expense | 17.71M | 25.63M | 28.06M | 28.96M | 13.58M |
| Total revenue | 5931.45M | 5361.40M | 4606.11M | 4601.85M | 4117.05M |
| Total operating expenses | 3792.73M | 3674.45M | 3890.38M | 4181.81M | 3068.87M |
| Cost of revenue | 2670.88M | 2474.24M | 2114.12M | 1815.34M | 1750.25M |
| Total other income expense net | 89.39M | 115.07M | 103.96M | -5.39M | 227.70M |
| Net income from continuing ops | -460.49M | -697.86M | -1322.48M | -1429.65M | -487.95M |
| Net income applicable to common shares | - | - | - | -1429.65M | -487.95M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 7677.80M | 7936.35M | 7967.76M | 8029.54M | 7536.31M |
| Intangible assets | 66.61M | 86.36M | 146.30M | 204.48M | 277.65M |
| Other current assets | 272.06M | 182.01M | 153.59M | 134.43M | 92.24M |
| Total liab | 5396.31M | 5485.59M | 5553.65M | 5448.84M | 3746.14M |
| Total stockholder equity | 2281.49M | 2450.76M | 2414.11M | 2580.70M | 3790.17M |
| Other current liab | 826.42M | 896.49M | 712.13M | 936.56M | 629.63M |
| Common stock | 0.02M | 0.02M | 0.02M | 0.01M | 0.02M |
| Capital stock | 0.02M | 0.02M | 0.02M | 0.01M | 0.02M |
| Retained earnings | -13946.82M | -12735.46M | -11726.54M | -10214.66M | -8284.47M |
| Other liab | - | - | - | 104.45M | 315.76M |
| Good will | 1720.77M | 1689.79M | 1691.83M | 1646.12M | 1588.45M |
| Other assets | - | - | - | 27.26M | 291.30M |
| Cash | 1030.43M | 1046.53M | 1780.40M | 1423.12M | 1993.81M |
| Total current liabilities | 1286.87M | 1243.55M | 1134.12M | 1215.60M | 851.79M |
| Current deferred revenue | 145.21M | 112.77M | 93.71M | 50.78M | 44.47M |
| Net debt | 3670.52M | 3197.36M | 2564.60M | 2752.16M | 637.18M |
| Short term debt | 95.45M | 61.10M | 49.32M | 46.48M | 52.40M |
| Short long term debt | 46.97M | 36.21M | - | - | - |
| Short long term debt total | 4700.95M | 4243.90M | 4345.00M | 4175.28M | 2630.99M |
| Other stockholder equity | 16201.60M | 15183.51M | 14133.50M | 12809.31M | 12069.10M |
| Property plant equipment | - | - | - | 271.78M | 524.90M |
| Total current assets | 4584.87M | 4906.76M | 4975.84M | 5256.65M | 4854.00M |
| Net tangible assets | - | - | - | 730.10M | 1924.06M |
| Short term investments | 1910.14M | 2329.74M | 1763.68M | 2516.00M | 1699.08M |
| Net receivables | 1372.24M | 1348.47M | 1278.18M | 1183.09M | 1068.87M |
| Long term debt | 3489.86M | 3607.72M | 3749.40M | 3742.52M | 2253.09M |
| Inventory | - | - | 0.00M | - | - |
| Accounts payable | 219.79M | 173.20M | 278.96M | 181.77M | 125.28M |
| Accumulated other comprehensive income | 26.69M | 2.69M | 7.13M | -13.97M | 5.52M |
| Common stock total equity | - | - | - | 0.01M | 0.02M |
| Retained earnings total equity | - | - | - | -10214.66M | -8284.47M |
| Non currrent assets other | 221.25M | 233.91M | 226.60M | 279.56M | 291.30M |
| Non current assets total | 3092.93M | 3029.59M | 2991.91M | 2772.89M | 2682.30M |
| Capital lease obligations | 606.30M | 599.97M | 595.60M | 432.76M | 377.90M |
| Long term debt total | - | - | - | 3742.52M | 2253.09M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | 431.18M | -717.08M | 570.95M | -884.71M | 436.14M |
| Change to liabilities | - | - | - | 123.65M | 53.58M |
| Total cashflows from investing activities | 173.12M | -717.08M | 570.95M | -1062.28M | 90.23M |
| Net borrowings | -16.60M | -118.69M | 0.00M | 1303.49M | 1137.23M |
| Total cash from financing activities | -848.12M | -428.62M | -458.79M | 306.71M | 1065.07M |
| Change to operating activities | - | - | - | 38.30M | 83.51M |
| Net income | -460.49M | -697.86M | -1322.48M | -1429.65M | -487.95M |
| Change in cash | -18.84M | -732.23M | 358.69M | -570.95M | 1448.18M |
| Begin period cash flow | 1050.23M | 1782.46M | 1423.78M | 1994.72M | 546.54M |
| End period cash flow | 1031.40M | 1050.23M | 1782.46M | 1423.78M | 1994.72M |
| Total cash from operating activities | 656.17M | 413.48M | 246.52M | 184.61M | 292.88M |
| Depreciation | 163.63M | 158.07M | 168.44M | 202.17M | 119.14M |
| Other cashflows from investing activities | -3.58M | -0.10M | -2.78M | -48.26M | 34.88M |
| Change to account receivables | -31.83M | -94.00M | -98.13M | -119.78M | -332.97M |
| Sale purchase of stock | -2745.42M | -311.07M | -189.39M | -1001.05M | 14.67M |
| Other cashflows from financing activities | -81.04M | 1.14M | -269.39M | 1303.49M | 1065.07M |
| Change to netincome | - | - | - | 1403.38M | 853.26M |
| Capital expenditures | 218.98M | 194.83M | 211.73M | 129.31M | 111.03M |
| Change receivables | - | - | - | -119.78M | -332.97M |
| Cash flows other operating | - | - | - | -2.03M | -328.61M |
| Cash and cash equivalents changes | - | - | - | -570.95M | 1448.18M |
| Change in working capital | -17.00M | -91.46M | 63.13M | -34.99M | -195.88M |
| Stock based compensation | 1016.83M | 1041.02M | 1324.00M | 1387.79M | 1092.13M |
| Other non cash items | -46.80M | 3.69M | 13.43M | 59.30M | 54.49M |
| Free cash flow | 437.19M | 218.65M | 34.79M | 55.31M | 181.84M |
Sector: Communication Services Industry: Internet Content & Information
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| SNAP Snap Inc |
-0.13 2.55% |
4.96 | - | 9.25 | 1.55 | 5.12 | 1.80 | 1153.41 |
| GOOGL Alphabet Inc Class A |
2.43 0.86% |
285.00 | 17.55 | 22.73 | 9.46 | 6.87 | 9.29 | 12.67 |
| GOOG Alphabet Inc Class C |
1.66 0.59% |
283.40 | 17.36 | 22.47 | 9.37 | 6.79 | 9.29 | 12.67 |
| META Meta Platforms Inc. |
4.83 0.80% |
609.91 | 25.07 | 19.72 | 7.48 | 6.49 | 7.53 | 15.30 |
| TCEHY Tencent Holdings Ltd ADR |
-0.77 1.42% |
53.59 | 14.57 | 11.89 | 0.64 | 2.94 | 4.22 | 10.99 |
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
| Name | Title | Year Born |
|---|---|---|
| Mr. Evan T. Spiegel | Co-Founder, CEO & Director | 1991 |
| Mr. Robert Murphy | Co-Founder, CTO & Director | 1989 |
| Mr. Derek Andersen | Chief Financial Officer | 1979 |
| Mr. Jerry James Hunter | Chief Operating Officer | 1965 |
| Mr. Michael O'Sullivan | Gen. Counsel & Sec. | 1966 |
| Ms. Rebecca Morrow | Chief Accounting Officer & Controller | 1974 |
| David Ometer | Head of Investor Relations | NA |
| Ms. Julie Henderson | Chief Communications Officer | NA |
| Mr. Kenneth Mitchell Jr. | Chief Marketing Officer | 1976 |
| Mr. Scott Withycombe | Chief People Officer | NA |
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