Innocan Pharma Corporation (CSE: INNO; OTCQB: INNPF) announced on October 1, 2026, that its consumer wellness subsidiary B.I. Sky Global Ltd. has secured a feature on BuzzFeed for its VALITIC™ skincare brand, with the platform highlighting the product for its "magical results" on dark spots, acne scars, and uneven skin tone. BuzzFeed ranked first in total U.S. time spent among media brands in its competitive set in Q2 2026, with 36.0 million hours, according to Comscore data cited by BuzzFeed. The recognition signals growing consumer awareness for VALITIC™ and supports the brand's push to expand beyond its existing e-commerce channels.

Key Points

  • Innocan Pharma Corporation (CSE: INNO; OTCQB: INNPF) made the announcement on October 1, 2026
  • VALITIC™, operated through B.I. Sky Global Ltd., was featured by BuzzFeed for "magical results" on dark spots, acne scars, and uneven tone
  • BuzzFeed recorded 36.0 million hours of U.S. time spent in Q2 2026, ranking first in its competitive set per Comscore data
  • Investors may be watching for evidence of expanded sales channel diversification across Amazon, direct-to-consumer, and additional online retail platforms

BuzzFeed Recognition Broadens VALITIC™'s Consumer Reach

The BuzzFeed feature provides VALITIC™ with exposure to a broad consumer audience on one of the most visited digital media and consumer commerce platforms in the United States. The company states that BuzzFeed ranked first in total U.S. time spent among media brands in its competitive set in Q2 2026, logging 36.0 million hours compared with 26.4 million hours for second-place People, according to Comscore data cited by BuzzFeed. The announcement describes the feature as supporting VALITIC™'s brand expansion beyond existing e-commerce channels and further establishing its presence in the competitive beauty market.

VALITIC™ Multi-Channel Growth Strategy Under B.I. Sky Global

Innocan carries on its wellness business through B.I. Sky Global Ltd., a 60%-owned subsidiary focused on advanced, targeted online sales. The release states that VALITIC™ currently maintains a presence on Amazon, a direct-to-consumer platform, and expanding online retail channels. The company indicates it is leveraging the BuzzFeed feature to diversify its sales channels and strengthen its direct-to-consumer reach, describing the brand as a "scalable consumer beauty brand" supported by growing digital visibility and consumer recognition.

Management Cites Milestone in Consumer Brand Development

Roni Kamhi, CEO of B.I. Sky Global and COO of Innocan, characterised the BuzzFeed placement as an important milestone for VALITIC™, noting the opportunity to reach new audiences in the competitive beauty market. The company stated its belief that growing consumer recognition and expanding digital visibility provide a foundation for the continued development of VALITIC™. The immediate share price impact was not clear from available public information.