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AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers Axon Ads Manager, a suite of marketing solutions that enables developers to automate, optimize, and manage marketing efforts; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform; and Wurl, a connected TV platform, which distributes streaming video for content companies, provides advertising and publishing solutions. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
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AppLovin operates a mobile advertising and marketing platform and publishes mobile games, providing ad mediation, user acquisition tools and analytics for app developers. Major long-term growth drivers include rising mobile ad spend, increasing in‑app monetization, expansion of programmatic formats and scaling of its SaaS and game-publishing operations. Investors may find it attractive because it appears positioned to monetize developer demand for user acquisition and ad tech at scale with recurring, data-driven revenue.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | 3952.91M | 1576.01M | 380.57M | -205.18M | 46.31M |
| Minority interest | - | 0.00M | 0.00M | 0.20M | 0.11M |
| Net income | 3333.75M | 1579.78M | 356.71M | -217.41M | 35.45M |
| Selling general administrative | 233.50M | 181.09M | 152.59M | 181.63M | 158.70M |
| Selling and marketing expenses | 203.65M | 849.21M | 830.72M | 919.55M | 1129.89M |
| Gross profit | 4815.58M | 3542.44M | 2223.90M | 1560.99M | 1805.01M |
| Reconciled depreciation | 194.78M | 448.68M | 471.47M | 547.08M | 431.06M |
| Ebit | 4159.93M | 1894.27M | 656.24M | -8.65M | 150.02M |
| Ebitda | 4354.70M | 2342.95M | 1145.24M | 538.43M | 580.54M |
| Depreciation and amortization | 194.78M | 448.68M | 489.01M | 547.08M | 430.53M |
| Non operating income net other | - | - | - | - | -0.54M |
| Operating income | 4151.91M | 1873.46M | 648.21M | -8.65M | 150.02M |
| Other operating expenses | 1328.80M | 2835.79M | 2634.88M | 2864.85M | 2643.09M |
| Interest expense | 207.02M | 318.26M | 275.67M | 171.86M | 103.17M |
| Tax provision | 519.72M | -3.77M | 30.54M | -12.23M | 10.97M |
| Net interest income | -207.02M | -318.26M | -235.24M | -171.86M | -103.17M |
| Income tax expense | 519.72M | -3.77M | 23.86M | 12.23M | 10.97M |
| Total revenue | 5480.72M | 4709.25M | 3283.09M | 2817.06M | 2793.10M |
| Total operating expenses | 663.66M | 1668.98M | 1575.69M | 1608.78M | 1654.99M |
| Cost of revenue | 665.14M | 1166.81M | 1059.19M | 1256.07M | 988.10M |
| Total other income expense net | -199.00M | -297.45M | -267.64M | -196.52M | -103.70M |
| Net income from continuing ops | 3433.20M | 1579.78M | 104.97M | -192.95M | 35.34M |
| Net income applicable to common shares | - | - | - | -192.75M | 39.19M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 7259.61M | 5869.26M | 5359.19M | 5847.85M | 6163.58M |
| Intangible assets | 396.71M | 896.68M | 1292.63M | 1677.66M | 1709.35M |
| Other current assets | 124.33M | 156.53M | 160.20M | 155.78M | 150.04M |
| Total liab | 5124.94M | 4779.44M | 4102.86M | 3945.17M | 4025.29M |
| Total stockholder equity | 2134.67M | 1089.82M | 1256.33M | 1902.68M | 2138.09M |
| Other current liab | 572.87M | 409.39M | 245.57M | 171.80M | 258.75M |
| Common stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Capital stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Retained earnings | 1735.10M | 599.20M | -812.99M | -1169.70M | -976.95M |
| Other liab | - | - | - | 79.81M | 120.86M |
| Good will | 1539.99M | 1803.43M | 1842.85M | 1823.76M | 966.43M |
| Other assets | - | - | - | 268.43M | 118.16M |
| Cash | 2487.10M | 741.41M | 502.15M | 1080.48M | 1520.50M |
| Total current liabilities | 1333.79M | 1057.47M | 944.12M | 578.96M | 640.10M |
| Current deferred revenue | - | 69.84M | 78.56M | 64.02M | 78.93M |
| Net debt | 1057.64M | 2814.99M | 2839.12M | 2222.03M | 1788.03M |
| Short term debt | 13.94M | 14.81M | 248.29M | 69.95M | 44.20M |
| Short long term debt | - | - | 215.00M | 33.31M | 25.81M |
| Short long term debt total | 3544.74M | 3556.41M | 3341.27M | 3302.51M | 3308.53M |
| Other stockholder equity | 446.55M | 593.70M | 2134.58M | 3155.75M | 3160.49M |
| Property plant equipment | - | - | - | 138.92M | 134.58M |
| Total current assets | 4430.79M | 2312.19M | 1616.16M | 1939.08M | 3235.06M |
| Long term investments | 287.67M | 0.00M | - | - | - |
| Net tangible assets | - | - | - | -1598.74M | -537.68M |
| Net receivables | 1819.37M | 1414.25M | 953.81M | 702.81M | 514.52M |
| Long term debt | 3512.99M | 3508.98M | 2905.91M | 3178.41M | 3201.83M |
| Inventory | - | - | - | - | 1050.00M |
| Accounts payable | 746.98M | 563.43M | 371.70M | 273.20M | 258.22M |
| Accumulated other comprehensive income | -46.99M | -103.10M | -65.27M | -83.38M | -45.45M |
| Common stock total equity | - | - | - | - | 0.01M |
| Retained earnings total equity | - | - | - | - | -976.95M |
| Non currrent assets other | 456.55M | 658.37M | -963.34M | 268.43M | 118.16M |
| Non current assets total | 2828.82M | 3557.07M | 3743.02M | 3908.76M | 2928.51M |
| Capital lease obligations | 31.75M | 47.42M | 56.51M | 90.79M | 80.89M |
| Long term debt total | - | - | - | - | 3201.83M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | -20.18M | -106.75M | -48.74M | -1371.47M | -15.00M |
| Change to liabilities | - | - | - | -11.23M | 84.70M |
| Total cashflows from investing activities | 402.81M | -106.75M | -77.83M | -1371.47M | -1214.93M |
| Net borrowings | -18.67M | 368.74M | -122.88M | -49.89M | 1582.32M |
| Total cash from financing activities | -2593.07M | -1749.84M | -1562.79M | -526.85M | 3109.55M |
| Change to operating activities | - | - | - | -106.38M | -167.05M |
| Net income | 3433.20M | 1579.78M | 356.71M | -192.95M | 35.34M |
| Change in cash | 1745.68M | 239.26M | -578.33M | -1490.02M | 2253.27M |
| Begin period cash flow | 741.41M | 502.15M | 1080.48M | 2570.50M | 317.24M |
| End period cash flow | 2487.10M | 741.41M | 502.15M | 1080.48M | 2570.50M |
| Total cash from operating activities | 3971.09M | 2099.01M | 1061.51M | 412.77M | 361.85M |
| Issuance of capital stock | - | - | 0.00M | 0.00M | 1745.23M |
| Depreciation | 194.78M | 448.68M | 489.01M | 547.08M | 431.06M |
| Other cashflows from investing activities | 44.01M | 0.56M | 8.25M | 4.31M | 12.01M |
| Dividends paid | - | - | - | - | -2.88M |
| Change to inventory | - | - | - | - | -167.05M |
| Change to account receivables | -542.22M | -467.03M | -261.28M | -174.83M | -201.95M |
| Sale purchase of stock | -2191.94M | -981.30M | -1153.59M | -338.88M | 2.88M |
| Other cashflows from financing activities | -405.94M | -1137.29M | -286.31M | -163.56M | 2111.05M |
| Change to netincome | - | - | - | 338.20M | 166.92M |
| Capital expenditures | 28.32M | 4.78M | 4.25M | 6.61M | 5.46M |
| Change receivables | - | - | - | - | -201.95M |
| Cash flows other operating | - | - | - | - | -166.78M |
| Exchange rate changes | - | - | - | - | -3.20M |
| Cash and cash equivalents changes | - | - | - | - | 2253.27M |
| Change in working capital | 77.92M | -349.54M | -208.67M | -292.44M | -284.30M |
| Stock based compensation | 210.42M | 369.37M | 363.11M | 191.61M | 133.18M |
| Other non cash items | 54.78M | 50.73M | 61.36M | 159.46M | 38.91M |
| Free cash flow | 3942.78M | 2094.24M | 1057.26M | 406.16M | 356.39M |
Sector: Communication Services Industry: Advertising Agencies
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| APP Applovin Corp |
28.68 11.68% |
274.19 | 49.00 | 31.75 | 30.27 | 77.57 | 30.41 | 38.27 |
| PGPEF Publicis Groupe S.A |
- -% |
109.60 | 15.93 | 11.57 | 1.55 | 2.24 | 1.76 | 9.39 |
| PUBGY Publicis Groupe SA |
1.22 4.32% |
29.48 | 16.35 | 11.74 | 1.57 | 2.27 | 1.76 | 9.39 |
| OMC Omnicom Group Inc |
4.51 5.42% |
87.68 | 12.68 | 11.89 | 1.17 | 5.11 | 1.58 | 9.50 |
| TTD Trade Desk Inc |
0.56 4.32% |
13.41 | 17.86 | 16.47 | 2.36 | 2.74 | 2.01 | 8.41 |
AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers Axon Ads Manager, a suite of marketing solutions that enables developers to automate, optimize, and manage marketing efforts; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform; and Wurl, a connected TV platform, which distributes streaming video for content companies, provides advertising and publishing solutions. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
| Name | Title | Year Born |
|---|---|---|
| Mr. Adam Arash Foroughi | Co-Founder, CEO & Chairperson | 1981 |
| Mr. Herald Y. Chen | Pres, CFO, Principal Accounting Officer & Director | 1970 |
| Mr. Vasily Shikin | Chief Technology Officer | 1986 |
| Ms. Victoria Valenzuela | Chief Legal Officer & Corp. Sec. | 1974 |
| Ms. Katie Kihorany P. Jansen | Chief Marketing Officer | 1979 |
| Mr. Andrew Karam | Co-Founder & VP of New Initiatives | NA |
| Mr. Omer Hasan | VP of Operations | NA |
| Mr. Ryan Gee | Head of Investor Relations & Strategic Fin. | NA |
| Mr. Jordan Satok | VP of Corp. Devel. | NA |
| Ms. Christina Seafort | Chief People Officer | NA |
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