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Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that connects buyers and sellers. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Magnite Inc operates a sell-side advertising platform that lets publishers sell programmatic inventory across connected TV, video and display. Long-term growth may come from shifting ad budgets to programmatic formats and rapid expansion of connected TV audiences. The company appears positioned to benefit from scale in independent SSP services and CTV monetization focus.
Key risks include cyclicality in ad spending and customer concentration, intense competition from large adtech and platform owners, and privacy or regulatory changes that could disrupt targeting and measurement.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Income before tax | -135.60M | -94.99M | -52.74M | -26.99M | -61.47M |
| Net income | -130.32M | 0.07M | -53.43M | -25.48M | -61.82M |
| Selling general administrative | 81.38M | 64.79M | 52.99M | 41.77M | 42.43M |
| Selling and marketing expenses | 200.08M | 170.41M | 76.03M | 44.56M | 44.56M |
| Gross profit | 269.90M | 266.75M | 143.88M | 99.02M | 64.68M |
| Reconciled depreciation | 216.05M | 146.89M | 49.25M | 32.13M | 35.34M |
| Ebit | -100.00M | -6.20M | -16.91M | -27.10M | -57.12M |
| Ebitda | 116.05M | 140.69M | 32.34M | 5.02M | -21.78M |
| Depreciation and amortization | 216.05M | 146.89M | 49.25M | 32.13M | 35.34M |
| Non operating income net other | 6.45M | 5.93M | - | - | - |
| Operating income | -100.00M | -6.20M | -16.91M | -27.10M | -63.61M |
| Other operating expenses | 682.38M | 511.31M | 258.31M | 184.00M | 184.85M |
| Interest expense | 29.26M | 19.85M | 35.83M | 0.11M | 0.00M |
| Tax provision | -5.27M | -95.05M | 0.69M | -1.51M | 0.36M |
| Interest income | - | - | - | 0.79M | 0.99M |
| Net interest income | -29.26M | -19.85M | 0.05M | 0.79M | 0.99M |
| Non recurring | 7.47M | 38.18M | - | - | - |
| Income tax expense | -5.27M | -95.05M | 0.69M | -1.51M | 0.36M |
| Total revenue | 577.07M | 468.41M | 221.63M | 156.41M | 124.69M |
| Total operating expenses | 375.22M | 309.64M | 180.56M | 126.61M | 124.85M |
| Cost of revenue | 307.17M | 201.66M | 77.75M | 57.39M | 60.00M |
| Total other income expense net | -35.60M | -88.79M | -35.83M | 0.11M | -2.29M |
| Net income from continuing ops | -130.32M | 0.07M | -53.43M | -25.48M | -61.82M |
| Net income applicable to common shares | -130.32M | 0.07M | -53.43M | -25.48M | -61.82M |
| Breakdown | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
| Total assets | 2688.81M | 2712.21M | 2712.61M | 938.96M | 395.12M |
| Intangible assets | 72.94M | 277.17M | 446.71M | 106.04M | 27.44M |
| Other current assets | 19.77M | 23.50M | 19.93M | 17.73M | 6.59M |
| Total liab | 1987.12M | 1920.91M | 1831.86M | 557.35M | 283.18M |
| Total stockholder equity | 701.68M | 791.30M | 880.76M | 381.61M | 111.94M |
| Deferred long term liab | - | 5.07M | 13.30M | 0.20M | - |
| Other current liab | 21.05M | 23.32M | 5.70M | 3.07M | 0.78M |
| Common stock | 0.00M | 0.00M | 0.00M | 0.00M | 0.00M |
| Capital stock | 0.00M | 0.00M | 0.00M | 0.00M | 0.00M |
| Retained earnings | -683.96M | -524.77M | -394.45M | -394.52M | -341.08M |
| Other liab | - | 6.79M | 15.95M | 2.87M | 0.45M |
| Good will | 978.22M | 978.22M | 969.87M | 158.12M | 7.37M |
| Other assets | - | 7.38M | 6.86M | 60.20M | 2.10M |
| Cash | 326.46M | 326.25M | 230.40M | 117.68M | 88.89M |
| Total current liabilities | 1402.13M | 1125.03M | 1029.39M | 522.20M | 267.50M |
| Current deferred revenue | 0.00M | - | 17.83M | 12.44M | 6.73M |
| Net debt | 280.19M | 487.61M | 578.85M | -75.58M | -66.38M |
| Short term debt | 24.00M | 24.77M | 22.74M | 9.81M | 7.28M |
| Short long term debt | 3.60M | 3.60M | 3.60M | - | - |
| Short long term debt total | 606.65M | 813.86M | 809.25M | 42.09M | 22.51M |
| Other stockholder equity | 1387.71M | 1319.22M | 1276.58M | 777.08M | 453.06M |
| Property plant equipment | - | 23.67M | 20.09M | 63.28M | 45.16M |
| Total current assets | 1522.50M | 1326.26M | 1178.12M | 607.07M | 313.05M |
| Net tangible assets | - | -440.42M | -515.73M | 117.44M | 77.13M |
| Short term investments | - | - | - | - | 0.00M |
| Net receivables | 1176.28M | 976.51M | 927.78M | 471.67M | 217.57M |
| Long term debt | 532.99M | 722.76M | 720.02M | - | - |
| Inventory | 0.00M | - | - | - | - |
| Accounts payable | 1357.09M | 1076.94M | 983.12M | 496.87M | 252.71M |
| Accumulated other comprehensive income | -2.08M | -3.15M | -1.38M | -0.96M | -0.04M |
| Common stock total equity | - | 0.00M | 0.00M | 0.00M | 0.00M |
| Retained earnings total equity | - | -524.77M | -394.45M | - | - |
| Treasury stock | - | - | -6.01M | - | - |
| Non currrent assets other | 7.23M | 7.38M | 6.86M | 4.44M | 2.10M |
| Non current assets total | 1166.30M | 1385.95M | 1534.50M | 331.89M | 82.07M |
| Capital lease obligations | 70.07M | 87.50M | 85.63M | 42.09M | 22.51M |
| Long term debt total | - | 722.76M | 720.02M | - | - |
| Breakdown | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Investments | -65.15M | -691.00M | 32.64M | 7.50M | 47.89M |
| Change to liabilities | 90.99M | 284.93M | 75.06M | 16.29M | 26.61M |
| Total cashflows from investing activities | -65.15M | -691.00M | 32.64M | -23.39M | 27.95M |
| Net borrowings | -3.60M | 717.02M | 746.75M | 746.75M | 746.75M |
| Total cash from financing activities | -30.17M | 678.05M | 7.35M | -0.20M | -1.28M |
| Change to operating activities | -4.62M | 1.35M | -6.28M | 0.36M | 1.94M |
| Net income | -130.32M | 0.07M | -53.43M | -25.48M | -61.82M |
| Change in cash | 95.81M | 112.96M | 28.84M | 8.44M | 3.81M |
| Begin period cash flow | 230.69M | 117.73M | 88.89M | 80.45M | 76.64M |
| End period cash flow | 326.50M | 230.69M | 117.73M | 88.89M | 80.45M |
| Total cash from operating activities | 192.55M | 126.59M | -12.06M | 31.98M | -22.69M |
| Depreciation | 216.05M | 146.89M | 49.25M | 32.13M | 35.34M |
| Other cashflows from investing activities | -34.34M | -673.30M | - | -3.50M | 47.89M |
| Change to inventory | - | -284.90M | -75.06M | -16.29M | -26.61M |
| Change to account receivables | -46.33M | -254.37M | -103.84M | -10.71M | -40.69M |
| Sale purchase of stock | -15.66M | -6.01M | 1.66M | 1.05M | 0.31M |
| Other cashflows from financing activities | -12.34M | 686.50M | 5.69M | -1.26M | -1.59M |
| Change to netincome | 58.12M | -56.82M | 27.27M | 19.90M | 16.43M |
| Capital expenditures | 44.40M | 29.13M | 21.96M | 19.89M | 19.94M |
| Change receivables | -46.33M | -254.37M | - | - | - |
| Cash flows other operating | -2.74M | 0.97M | - | - | - |
| Cash and cash equivalents changes | 97.23M | 113.64M | - | - | - |
| Change in working capital | 40.44M | 31.89M | -35.06M | 5.94M | -12.13M |
| Stock based compensation | 64.12M | 40.73M | 28.49M | 18.82M | 16.28M |
| Other non cash items | 11.07M | 5.79M | -2.10M | 1.17M | -0.31M |
| Free cash flow | 148.15M | 97.46M | -34.02M | 12.10M | -42.63M |
Sector: Communication Services Industry: Advertising Agencies
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| MGNI Magnite Inc |
-0.07 0.24% |
27.45 | - | 9.63 | 2.07 | 1.83 | 2.52 | 13.50 |
| APP Applovin Corp |
11.43 3.21% |
367.53 | 49.00 | 31.75 | 30.27 | 77.57 | 30.41 | 38.27 |
| PGPEF Publicis Groupe S.A |
- -% |
109.60 | 15.93 | 11.57 | 1.55 | 2.24 | 1.76 | 9.39 |
| PUBGY Publicis Groupe SA |
-0.61 2.08% |
28.66 | 16.35 | 11.74 | 1.57 | 2.27 | 1.76 | 9.39 |
| OMC Omnicom Group Inc |
-2.01 2.31% |
85.08 | 12.68 | 11.89 | 1.17 | 5.11 | 1.58 | 9.50 |
Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that connects buyers and sellers. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
| Name | Title | Year Born |
|---|---|---|
| Mr. Michael G. Barrett | Pres, CEO & Director | 1962 |
| Mr. David L. Day | Chief Financial Officer | 1961 |
| Ms. Katie Evans | Chief Operating Officer | 1986 |
| Mr. Sean Patrick Buckley | Chief Revenue Officer | NA |
| Mr. Brian Gephart | Chief Accounting Officer | 1980 |
| Mr. Nick Kormeluk | VP of Investor Relations & Head of Global Real Estate | NA |
| Mr. Aaron Saltz | Gen. Counsel & Corp. Sec. | 1981 |
| Charlstie Veith | Global Head of Communications | NA |
| Mr. David Hertog | Chief Marketing Officer | 1976 |
| Ms. Shawna Hughes CPA | Chief People Officer | 1978 |
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