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Home CompaniesTRUBAR Inc.

TRUBAR Inc.

Consumer Defensive Packaged Foods
PortfolioPortfolio WatchlistWatchlist
Company price
1.64 CAD 0.00(0%)
Last update at 2026-02-11T14:30:00Z
Market Cap
93.61M

Momentum Score

…

TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025. TRUBAR Inc. is headquartered in Toronto, Canada.

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Day Price Range
1.64
Low
1.64
High
52 Week Price Range
0.62
Low
1.64
High

Momentum Score

…
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High

Key Metrics*

Previous Close
1.64
Dividend Yield
-
Revenue TTM
41.78M
Revenue Per Share
0.45
Gross Profit TTM
12.65M
Debt / Equity
-
ROE
-
Net Debt
0.45M
ROCE
-181.29%
Diluted EPS TTM
-0.21

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly
Date 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax -11.53M -7.54M -13.38M -12.87M
Net income -0.38M -24.25M -12.35M -12.82M
Selling general administrative 14.57M 10.05M 46.73M 18.18M
Gross profit 13.27M 7.48M 44.56M 9.71M
Reconciled depreciation 1.53M 2.82M 4.73M 0.65M
Operating income -2.93M -5.49M -9.27M -8.68M
Interest expense 0.93M 1.11M 1.40M 2.34M
Tax provision - 0.00M -1.03M -0.04M
Interest income - 0.01M 0.00M 0.02M
Net interest income -1.06M -1.35M -1.40M -2.32M
Total revenue 45.29M 26.77M 65.41M 15.63M
Total operating expenses 48.22M 32.26M 74.69M 24.31M
Cost of revenue 32.02M 19.29M 20.85M 5.92M
Total other income expense net -7.54M -0.70M -2.71M -1.87M
Net income from continuing ops -11.53M -7.54M -12.35M -12.82M
Breakdown 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly
Date 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 25.71M 19.54M 36.63M 21.81M
Intangible assets 0.02M 1.53M 6.32M 9.53M
Other current assets 0.12M 1.04M 4.49M -
Total liab 24.43M 27.18M 25.49M 23.86M
Total stockholder equity 1.65M -3.63M 12.59M -0.65M
Other current liab 6.40M 0.36M 0.18M -
Capital stock 61.05M 51.29M 45.41M 23.12M
Retained earnings -65.28M -61.26M -39.57M -27.27M
Good will 3.90M 3.90M 14.83M 5.24M
Cash 7.06M 2.33M 2.34M 2.23M
Total current liabilities 24.10M 26.63M 24.47M 18.51M
Net debt 0.45M 17.11M 16.81M 18.39M
Short long term debt 7.18M 18.89M 18.14M 16.31M
Total current assets 21.79M 14.10M 15.14M 6.67M
Net receivables 10.25M 2.37M 4.62M 0.40M
Long term debt 0.33M 0.55M 1.02M 4.32M
Inventory 3.84M 6.17M 3.55M 1.98M
Accounts payable 10.38M 6.04M 4.92M 1.65M
Non currrent assets other - - 0.33M 0.33M
Non current assets total 3.92M 5.44M 21.49M 15.14M
Capital lease obligations - - 0.00M 0.03M
Breakdown 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31
Type yearly yearly yearly yearly yearly
Date 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31
Investments -0.10M -0.00M 3.35M -0.71M -
Total cash from financing activities 3.41M 3.33M 1.49M -0.38M -
Net income -0.38M -24.25M -12.35M -12.82M -2.20M
Change in cash 4.73M -0.01M 0.11M -6.07M -
Begin period cash flow 2.33M 2.34M 2.23M 8.31M -
End period cash flow 7.06M 2.33M 2.34M 2.23M 8.31M
Total cash from operating activities 1.16M -3.36M -4.76M -4.98M -
Issuance of capital stock 2.72M 5.00M 2.28M 0.00M -
Depreciation 1.53M 2.82M 4.73M 0.65M -
Dividends paid - - 0.00M 0.00M -
Change to inventory 1.86M -3.19M -1.01M -0.43M -
Change to account receivables -8.73M 0.35M -4.29M -0.02M -
Capital expenditures 0.02M 0.00M 0.33M 0.00M 0.00M
Change in working capital 1.69M -1.27M -5.16M -1.54M -
Stock based compensation 1.29M 1.99M 4.73M 5.84M -
Other non cash items 0.90M 1.11M 2.12M 2.61M -
Free cash flow 1.14M -3.36M -5.09M -4.98M -

Peer Comparison*

Sector: Consumer Defensive Industry: Packaged Foods

Stock Name
Change
(CAD)
Price
(CAD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
TRBR
TRUBAR Inc.		 -
-%		 1.64 - 14.75 2.24 9.11 1.70 -5.49
FRSH
The Fresh Factory B.C. Ltd.		 -0.02
2.78%		 0.70 - - 1.22 4.59 1.05 27.93
DTEA
DAVIDsTEA Inc.		 0.08
6.67%		 1.28 - - 0.43 0.27 0.06 -1.05
IRO
Inter Rock Minerals Inc		 0.07
6.67%		 1.12 9.91 - 0.22 1.14 0.11 2.11
ESBL
Eshbal Functional Food Inc.		 -
-%		 0.07 17.50 - 1.09 4.00 1.23 11.73

Profile*

TRUBAR Inc.

TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025. TRUBAR Inc. is headquartered in Toronto, Canada.

95 Wellington Street West, Toronto, ON, Canada, M5J 2N7

https://www.trubarinc.com

35

Name Title Year Born
Mr. J. R. Kingsley Ward B.A., B.Com. Executive Chairman 1964
Ms. Erica Groussman CEO & Director 1983
Diana Briceno Chief Executive Officer of NO BS NA
Ms. Laura Freimane CPA Chief Financial Officer NA
Ms. Claire Ughetto Senior VP of Operations NA
Fernando Massalin VP of Corporate Development & Investor Relations NA
Kate McDevitt Vice President of Sales NA
Natasha Port Vice President of Marketing NA
Ms. Erica Groussman CEO, President & Director 1983
Ms. Laura Freimane B.B.A., CPA CFO & Corporate Secretary NA

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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