Getty Images Shoppers using Costco.com will get access to Affirm's 'BNPL' services.

Shares of Affirm rose Wednesday after the company announced a deal to make its buy now, pay later services available at Costco.com.

Affirm's (AFRM) shares, recently up nearly 5%, were at prices last seen in March after bouncing off April lows, though still down for the year. The company said its deal with Costco Wholesale (COST) was a multiyear pact that would let shoppers make digital purchases over time after a "quick, real-time eligibility check."

The news marks the latest partnership announced by Affirm, which in recent months has also announced pacts with companies like Mattress Firm, World Market and StockX.

The recent rise in Affirm's shares has the stock trading at above $56. Wall Street analysts, who are mostly bullish according to Visible Alpha data, have an average price target just a bit above $67, reflecting a roughly 10% premium to the company's close at the end of 2024.

Costco earlier this month said April sales rose 7% year-over-year, with U.S. store traffic rising 5%. Analysts said members, seeking value, are shifting more of their shopping to Costco.

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