Netflix (NFLX, Financials) said its local production efforts in India created $2 billion in economic value and 20,000 jobs between 2021 and 2024, marking one of its largest bets outside the U.S.

Indian shows and films are gaining traction globally, with viewers logging 3 billion hours of watch time last yearroughly 60 million per week. In 2024, at least one Indian title appeared in the platform's global top 10 rankings every week.

The company has released 150 originals filmed in 90 cities since its first big hit, Sacred Games. Co-CEO Ted Sarandos said Netflix is betting on India the same way it did on Korea before Squid Game broke through.

He called streaming a leveler, letting good stories travel regardless of language or borders. India, he said, has the culture and scale to make that leap.

Netflix is leaning in. The company continues to invest in local talent and infrastructure as it eyes long-term growth in the region.

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This article first appeared on GuruFocus.

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