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Home CompaniesPurple Innovation Inc

Purple Innovation Inc

Consumer Cyclical Furnishings, Fixtures & Appliances
PortfolioPortfolio WatchlistWatchlist
Company price
1.61 USD -0.19 ( 10.56%)
Last update at 2026-11-11T21:00:00Z
VOLUME
44931
Market Cap
12.43M

Momentum Score

…

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Day Price Range
1.61
Low
1.85
High
52 Week Price Range
2.75
Low
28.75
High

Momentum Score

…
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High

Key Metrics*

Previous Close
1.80
Dividend Yield
-
Revenue TTM
453.45M
Revenue Per Share
104.56
Gross Profit TTM
185.02M
Debt / Equity
-6.88
ROE
-10270.52%
Net Debt
179.94M
ROCE
-11.57%
Diluted EPS TTM
-11.32

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax -51.30M -98.03M -121.21M 122.94M 2.65M
Minority interest 0.10M 0.20M 0.45M -0.24M -0.16M
Net income -51.41M -97.90M -120.76M -89.93M 4.03M
Selling general administrative 63.56M 69.12M 84.45M 76.70M 72.09M
Selling and marketing expenses 147.04M 171.26M 182.31M 165.39M 239.29M
Gross profit 188.56M 181.13M 171.82M 210.58M 294.97M
Reconciled depreciation 24.06M 35.35M 24.25M 17.49M 9.47M
Ebit -22.54M -80.53M -119.24M 122.13M -19.33M
Ebitda 1.53M -45.17M -94.13M 139.62M -10.05M
Depreciation and amortization 24.06M 35.35M 25.11M 17.49M 9.28M
Non operating income net other - - - 163.20M 26.00M
Operating income -31.64M -92.18M -113.71M 122.13M -19.33M
Other operating expenses 500.37M 580.06M 624.25M 615.96M 745.56M
Interest expense 28.77M 17.51M 1.97M 3.54M 1.87M
Tax provision 0.21M 0.06M 220.06M 212.86M -1.22M
Net interest income -28.77M -17.51M -2.24M -3.54M -1.87M
Income tax expense 0.21M 0.06M 0.01M 212.86M -1.22M
Total revenue 468.73M 487.88M 510.54M 575.69M 726.23M
Total operating expenses 220.20M 273.31M 285.54M 250.84M 314.31M
Cost of revenue 280.17M 306.75M 338.72M 365.11M 431.25M
Total other income expense net -19.66M -5.85M -7.50M 0.81M 21.99M
Net income from continuing ops -51.51M -98.10M -171.75M -89.93M 3.87M
Net income applicable to common shares - - - -89.69M 4.03M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 296.26M 307.85M 390.62M 433.33M 642.47M
Intangible assets 6.35M 8.89M 22.20M 26.22M 13.20M
Other current assets 11.38M 7.44M 10.27M 4.12M 5.70M
Total liab 325.93M 287.64M 275.02M 254.44M 495.93M
Total stockholder equity -29.69M 20.20M 115.42M 177.96M 145.77M
Other current liab 38.57M 35.30M 38.46M 34.82M 44.35M
Common stock 0.01M 0.01M 0.01M 0.01M 0.01M
Capital stock 0.01M 0.01M 0.01M 0.01M 0.01M
Retained earnings -625.28M -573.87M -475.97M -351.51M -261.82M
Other liab - - - 17.88M 178.64M
Good will - - 0.00M 4.90M -
Other assets - - - 1.55M 219.11M
Cash 24.34M 29.01M 26.86M 41.75M 91.62M
Total current liabilities 101.52M 101.00M 110.98M 99.42M 142.01M
Current deferred revenue 5.28M 6.41M 5.72M 4.45M 10.85M
Net debt 179.94M 129.12M 126.12M 109.10M 90.71M
Short term debt 17.37M 15.66M 16.97M 13.71M 7.05M
Short long term debt - - 2.13M - 2.30M
Short long term debt total 204.29M 158.13M 152.97M 150.86M 182.32M
Other stockholder equity 595.58M 594.05M 591.38M 529.47M 407.59M
Property plant equipment - - - 136.67M 180.65M
Total current assets 136.72M 126.37M 141.81M 161.46M 229.50M
Net tangible assets - - - 146.84M 132.57M
Net receivables 41.27M 33.06M 37.80M 34.57M 25.43M
Long term debt 111.31M 55.39M 26.91M 23.66M 94.11M
Inventory 59.73M 56.86M 66.88M 73.20M 98.69M
Accounts payable 40.31M 40.64M 49.83M 46.44M 79.75M
Noncontrolling interest in consolidated entity - - - 0.93M 0.77M
Common stock total equity - - - 0.01M 0.01M
Retained earnings total equity - - - -351.51M -261.82M
Non currrent assets other 7.96M 3.20M 2.19M 1.55M 1.32M
Non current assets total 159.54M 181.48M 248.81M 271.88M 412.97M
Capital lease obligations 92.98M 102.73M 123.94M 129.31M 88.21M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Investments - -7.53M -14.27M -34.50M -57.06M
Change to liabilities - - - -24.98M 11.40M
Total cashflows from investing activities -8.28M -7.53M -16.06M -34.50M -57.06M
Net borrowings 39.00M 31.00M 5.34M -73.77M 52.75M
Total cash from financing activities 37.44M 27.53M 55.83M 13.41M 56.62M
Change to operating activities - - - 8.02M -5.25M
Net income -51.51M -98.10M -121.22M -89.93M 3.87M
Change in cash -4.67M 2.15M -14.90M -49.86M -31.34M
Begin period cash flow 29.01M 26.86M 41.75M 91.62M 122.95M
End period cash flow 24.34M 29.01M 26.86M 41.75M 91.62M
Total cash from operating activities -33.83M -17.85M -54.66M -28.77M -30.90M
Issuance of capital stock 0.00M 0.00M 60.30M 98.21M -
Depreciation 24.06M 35.35M 25.11M 17.49M 9.47M
Other cashflows from investing activities -0.20M -0.29M -1.67M 0.88M -3.12M
Dividends paid - - 10.69M 0.00M 1.18M
Change to inventory -2.86M 5.99M 5.90M 28.96M -32.96M
Change to account receivables -8.21M 4.75M -3.65M -4.11M 3.68M
Sale purchase of stock 0.00M 0.00M -0.10M 93.03M 0.12M
Other cashflows from financing activities -1.56M -3.47M -9.82M -12.27M 60.05M
Change to netincome - - - 245.07M -23.02M
Capital expenditures 8.08M 7.24M 15.23M 38.16M 57.06M
Change receivables - - - -4.11M 3.68M
Cash flows other operating - - - -172.31M -26.85M
Cash and cash equivalents changes - - - -49.86M -31.34M
Change in working capital -24.22M 4.27M 22.45M -7.21M -21.39M
Stock based compensation 1.73M 2.81M 4.88M 3.37M 3.37M
Other non cash items 16.11M 37.81M 14.13M -4.07M -18.60M
Free cash flow -41.91M -25.09M -69.90M -66.93M -87.96M

Peer Comparison*

Sector: Consumer Cyclical Industry: Furnishings, Fixtures & Appliances

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
PRPL
Purple Innovation Inc		 -0.19
10.56%		 1.61 - 285.71 0.03 1.74 0.45 29.20
MGCLY
Midea Group Co., Ltd.		 0.13
1.03%		 12.79 14.58 12.58 0.21 3.06 1.38 9.81
HSHCY
Haier Smart Home Co. Ltd		 -0.14
1.30%		 10.59 9.24 8.53 0.08 1.39 0.59 5.39
HRSHF
Haier Smart Home Co. Ltd		 -
-%		 2.85 8.97 8.35 0.08 1.36 0.58 5.38
SN
SharkNinja, Inc.		 0.43
0.19%		 226.93 34.59 23.26 3.41 8.40 3.48 22.40

Profile*

Purple Innovation Inc

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

4100 North Chapel Ridge Road, Lehi, UT, United States, 84048

801 756 2600

https://www.purple.com

1100

Name Title Year Born
Mr. Robert T. DeMartini CEO & Director 1962
Mr. Bennett L. Nussbaum Interim CFO & Treasurer 1947
Mr. Casey K. McGarvey Chief Legal Officer & Sec. 1960
Mr. Eric Haynor Chief Operating Officer NA
Mr. George Turner Ulrich VP of Accounting & Financial Reporting 1961
Misty Bond Director of Communications NA
Ms. Keira Krausz Chief Marketing Officer 1966
Mr. John Jack Roddy IV Chief People Officer 1968
Ms. Jodi Morrison Deputy Head of People 1975
Mr. Verdi Ray White III Chief Retail Officer 1979

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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