Happy Belly Food Group Inc. (CSE: HBFG, OTCQB: HBFGF) has announced that its Heal Wellness quick-service restaurant brand has secured a real estate location for a multi-unit franchisee in Montreal's Mile End neighbourhood, within the borough of Le Plateau-Mont-Royal, Quebec. The announcement marks a further step in Heal's expansion across the Greater Montreal Area and the province of Quebec. With 55 locations open and 459 units in its development pipeline, investors may be watching how quickly Heal converts signed agreements into operating restaurants.

Key Points

  • Happy Belly Food Group Inc. (CSE: HBFG, OTCQB: HBFGF) is a consolidator of emerging Canadian restaurant brands.
  • Heal Wellness has secured a new QSR location for a multi-unit franchisee in Montreal's Mile End neighbourhood.
  • Heal currently has 55 locations open and operating, with 459 units in its development pipeline under signed development agreements.
  • Investors may watch for further pipeline-to-opening conversions across Quebec and the United States.

Heal Wellness Enters Mile End With Multi-Unit Franchisee Commitment

Happy Belly Food Group announced on November 12, 2026, that its Heal Wellness brand has secured a physical location in Mile End, one of Montreal's most prominent dining neighbourhoods. The area is described in the release as a densely populated, walkable community with a mix of young professionals and students, as well as consistent foot traffic from locals and tourists. Heal Wellness specialises in açaí bowls, smoothie bowls, and smoothies, and the company stated the Mile End setting aligns well with the brand's fresh, convenient food offering.

Franchising Platform Underpins Heal's Quebec Expansion Strategy

According to the announcement, Happy Belly's franchising platform provides partners with support across site selection, operational training, marketing, and ongoing business development. CEO Sean Black stated in the release that the company's approach is to match franchisees with properties in communities where demand for Heal's products is identified. The release notes that securing this Mile End location with a multi-unit franchisee advances the broader strategy of expanding Heal's presence in Quebec, though no financial terms of the franchisee agreement were disclosed in the announcement.

55 Open Locations and 459-Unit Pipeline Signal Scale of Heal's Growth

The release states that Heal Wellness currently has 55 locations open and operating, alongside 459 units in its development pipeline under signed development agreements, spanning Canada and extending into the United States. Happy Belly described its focus as translating this pipeline into operating restaurants and creating long-term shareholder value. The company did not disclose specific timelines for pipeline conversions or revenue figures associated with the Heal Wellness brand in this announcement.