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Home CompaniesKogan.com Ltd

Kogan.com Ltd

Consumer Cyclical Internet Retail
PortfolioPortfolio WatchlistWatchlist
Company price
4.56 AUD 0.06 ( 1.33%)
Last update at 2026-11-06T05:10:00Z
VOLUME
538577
Market Cap
429.91M
P/E
40.91

Momentum Score

…

Kogan.com Ltd operates as an online retailer in Australia and New Zealand. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others, as well as furniture, gaming, and other entertainment products; and owns and operates private label brands. It also provides pre-paid mobile phone plans. In addition, the company offers general insurances, including home, contents, and car, as well as pet and life insurance; and NBN internet plans. Further, it provides superannuation funds, credit cards, and power and gas services. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Ergolux, and Komodo, as well as products from third party brands comprising Apple, Garmin, Eufy, and Samsung. The company was founded in 2006 and is based in Melbourne, Australia.

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Day Price Range
4.42
Low
4.56
High
52 Week Price Range
2.75
Low
4.68
High

Momentum Score

…
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

Kogan.com Ltd is an Australian e-commerce retailer and marketplace selling electronics, merchandise and digital services including mobile, broadband, insurance and a membership. Long-term growth may be driven by marketplace expansion, private-label margins and recurring services revenue which could support higher customer lifetime value. Investors may find it attractive for its diversified online model and exposure to rising e-commerce penetration in Australia.
Major risks are strong competition from larger domestic and global retailers, margin and inventory pressure, sensitivity to consumer spending and execution risk.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
4.50
Dividend Yield
3.63%
Revenue TTM
510.73M
Revenue Per Share
5.20
Gross Profit TTM
210.92M
Debt / Equity
0.50
ROE
25.28%
Net Debt
-19.07M
ROCE
43.82%
Diluted EPS TTM
0.11

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2026-06-30 2025-06-30 2024-06-30 2023-06-30 2022-06-30
Type yearly yearly yearly yearly yearly
Date 2026-06-30 2025-06-30 2024-06-30 2023-06-30 2022-06-30
Income before tax 18.65M -32.89M 21.22M -38.06M -42.71M
Net income 11.17M -39.47M 0.08M -25.85M -35.46M
Selling general administrative - 83.89M 81.14M 103.07M 121.70M
Selling and marketing expenses - 88.31M 64.90M 67.76M 103.77M
Gross profit 210.81M 189.91M 168.44M 133.82M 184.43M
Reconciled depreciation - 16.05M 15.05M 16.58M 19.20M
Ebit 23.85M 15.63M 23.04M -35.40M -40.24M
Ebitda 39.93M 31.68M 38.09M -18.81M -21.04M
Depreciation and amortization 16.08M 16.05M 15.05M 16.58M 19.20M
Operating income 23.85M -30.68M 21.96M -35.40M -40.24M
Other operating expenses 486.76M 518.78M 439.44M 542.42M 780.96M
Interest expense 2.60M 2.46M 0.55M 2.66M 2.47M
Tax provision - 6.57M 21.14M -12.21M -7.25M
Interest income - 1.05M 1.61M 1.71M 0.05M
Net interest income - -1.40M 1.07M -1.81M -2.42M
Income tax expense 7.49M 6.57M 21.14M -12.21M -7.25M
Total revenue 510.61M 488.11M 459.70M 486.75M 718.50M
Total operating expenses 186.96M 220.59M 146.91M 189.49M 246.88M
Cost of revenue 299.81M 298.19M 291.27M 352.93M 534.08M
Total other income expense net -5.20M -2.22M -0.74M 2.84M -2.47M
Net income from continuing ops - -39.47M 0.08M -25.85M -35.46M
Net income applicable to common shares - -39.47M 0.08M -25.85M -35.46M
Breakdown 2026-06-30 2025-06-30 2024-06-30 2023-06-30 2022-06-30
Type yearly yearly yearly yearly yearly
Date 2026-06-30 2025-06-30 2024-06-30 2023-06-30 2022-06-30
Total assets 193.47M 190.15M 243.43M 274.06M 360.31M
Intangible assets 30.76M 34.95M - 41.84M 45.77M
Other current assets 4.22M 0.25M 3.62M 3.68M 0.25M
Total liab 159.04M 129.62M 119.83M 106.34M 187.67M
Total stockholder equity 34.43M 60.53M 123.60M 167.72M 172.64M
Other current liab 48.53M 4.14M 32.03M 36.07M 56.47M
Common stock 248.37M - 270.01M 291.01M 301.08M
Capital stock - 264.73M - 291.01M 301.08M
Retained earnings -269.19M -127.16M -202.19M -62.91M -37.06M
Other liab - - - 0.46M 0.26M
Good will - - 46.31M 46.31M 46.31M
Other assets - - - 25.83M 8.07M
Cash 36.43M 42.15M 41.18M 65.44M 66.23M
Cash and equivalents - - - 65.44M 66.23M
Total current liabilities 139.04M 120.96M 103.93M 97.68M 137.55M
Current deferred revenue 23.05M - 17.17M 13.15M 13.77M
Net debt -19.07M - -18.15M -49.71M -8.70M
Short term debt 8.22M - 7.55M 7.53M 7.67M
Short long term debt total 17.36M - 23.04M 15.73M 57.53M
Other stockholder equity - - - -60.38M -91.39M
Property plant equipment - - - 17.21M 24.64M
Total current assets 126.96M 130.07M 125.18M 142.86M 235.52M
Net tangible assets - - - 79.56M 80.56M
Short term investments - 0.12M - 0.15M 0.53M
Net receivables 8.45M 7.27M 6.99M 5.43M 5.36M
Long term debt - - - 0.00M 34.87M
Inventory 77.86M 72.19M 73.39M 68.16M 159.90M
Accounts payable 59.25M 59.97M 47.17M 40.92M 59.64M
Accumulated other comprehensive income 55.24M - 55.78M -60.38M -91.39M
Non currrent assets other - - 37.93M - -
Non current assets total 66.51M 60.08M 118.25M 131.20M 124.79M
Capital lease obligations - 16.66M - 15.73M 22.66M
Long term debt total - - - 8.20M 49.86M
Breakdown 2026-06-30 2025-06-30 2024-06-30 2023-06-30 2022-06-30
Type yearly yearly yearly yearly yearly
Date 2026-06-30 2025-06-30 2024-06-30 2023-06-30 2022-06-30
Investments - -4.90M -15.96M -18.05M -32.78M
Change to liabilities - - - -21.36M -17.86M
Total cashflows from investing activities -3.60M -4.90M -15.96M -18.05M -32.78M
Net borrowings - 0.00M 0.00M -43.00M -54.23M
Total cash from financing activities -41.60M -31.57M -36.39M -53.79M -54.24M
Change to operating activities - - - 0.67M -1.49M
Net income 11.17M -39.47M 0.08M -25.85M -35.46M
Change in cash -5.71M 0.96M -24.25M -0.79M -25.46M
Begin period cash flow 42.15M 41.18M 65.44M 66.23M 91.69M
End period cash flow 36.43M 42.15M 41.18M 65.44M 66.23M
Total cash from operating activities 41.95M 37.29M 28.19M 70.86M 61.84M
Depreciation 16.08M 16.05M 15.05M 16.58M 19.20M
Other cashflows from investing activities - -4.56M -3.45M -13.89M -27.22M
Dividends paid 13.02M -12.36M -6.50M - 0.00M
Change to inventory -7.03M 1.00M -2.70M 95.92M 62.11M
Change to account receivables 0.57M -2.22M -1.36M -1.06M -5.14M
Sale purchase of stock -20.21M -11.11M -23.80M -10.79M 0.00M
Other cashflows from financing activities -8.37M - -0.00M -8.00M -10.25M
Change to netincome - - - 5.96M 40.47M
Capital expenditures 0.13M 0.34M 5.01M 4.16M 5.56M
Change in working capital -1.36M 4.42M -10.93M 68.58M 34.65M
Stock based compensation - 2.27M 3.94M 31.27M 26.61M
Other non cash items 16.06M 54.02M 23.98M -29.43M 44.66M
Free cash flow 41.82M 36.96M 23.17M 66.70M 56.28M

Peer Comparison*

Sector: Consumer Cyclical Industry: Internet Retail

Stock Name
Change
(AUD)
Price
(AUD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
KGN
Kogan.com Ltd		 0.06
1.33%		 4.56 40.91 16.47 0.84 11.68 0.75 10.37
ATG
Articore Group Ltd		 -
-%		 0.37 9.25 7.58 0.28 2.03 0.18 4.62
HT8
Harris Technology Group Ltd		 -
-%		 0.02 - 8.87 0.49 2.71 0.37 24.41

Profile*

Kogan.com Ltd

Kogan.com Ltd operates as an online retailer in Australia and New Zealand. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others, as well as furniture, gaming, and other entertainment products; and owns and operates private label brands. It also provides pre-paid mobile phone plans. In addition, the company offers general insurances, including home, contents, and car, as well as pet and life insurance; and NBN internet plans. Further, it provides superannuation funds, credit cards, and power and gas services. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Ergolux, and Komodo, as well as products from third party brands comprising Apple, Garmin, Eufy, and Samsung. The company was founded in 2006 and is based in Melbourne, Australia.

139 Gladstone Street, Melbourne, VIC, Australia, 3205

61 3 6285 8572

https://www.kogancorporate.com

Name Title Year Born
Mr. Ruslan Kogan BBS Founder, CEO, MD & Exec. Director NA
Mr. David Matthew Shafer CFO, COO & Exec. Director NA
Mr. Goran Stefkovski Chief Technology Officer NA
Mr. Mark Andrew Licciardo B Bus (Acc), FCIS, FGIA, GAICD, GradDip CSP Company Sec. 1964
Mr. Ross Metherell Director of Strategy NA
Ms. Joanne Smith Deputy Chief Financial Officer NA
Mr. Ruslan Kogan BBS Founder, CEO, MD & Executive Director NA
Mr. David Matthew Shafer CFO, COO & Executive Director NA
Ms. Gracie MacKinlay Chief Executive Officer of Mighty Ape NA
Mr. Mark Andrew Licciardo B Bus (Acc), FCIS, FGIA, GAICD, GradDip CSP Company Secretary 1964

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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