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goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. It operates through two segments, Easyfinancial and Easyhome. The company offers unsecured and secured installment loans; home equity and improvement, secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. It also leases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
goeasy Ltd is a Canadian consumer finance company operating easyfinancial (unsecured installment loans) and easyhome (lease-to-own retail) focused on non-prime customers. Long-term growth drivers include sustained demand for alternative credit, expansion of its digital lending platform and cross-selling between finance and retail channels, which may benefit revenue and customer retention; investors may find the company attractive for its niche market position and data-driven underwriting that appears positioned to generate recurring cash flows.
Key risks include credit losses and macro sensitivity raising charge-offs, regulatory or interest-rate pressure on pricing and funding costs, and intensified competition from banks and fintech entrants.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | -180.92M | 387.30M | 336.95M | 195.78M | 316.85M |
| Net income | -178.37M | 283.11M | 247.90M | 140.16M | 244.94M |
| Selling general administrative | 77.51M | 72.25M | 66.75M | 58.75M | 50.52M |
| Selling and marketing expenses | 31.74M | 32.98M | 31.02M | 34.07M | 30.39M |
| Gross profit | 1169.07M | 1049.66M | 851.59M | 795.88M | 622.03M |
| Reconciled depreciation | 82.18M | 83.89M | 86.33M | 81.31M | 78.89M |
| Ebit | 937.40M | 835.06M | 654.13M | 583.07M | 450.26M |
| Ebitda | 1019.58M | 918.96M | 740.46M | 664.38M | 529.15M |
| Depreciation and amortization | 82.18M | 83.89M | 86.33M | 81.31M | 78.89M |
| Operating income | 937.40M | 609.66M | 476.52M | 583.07M | 450.26M |
| Other operating expenses | 759.39M | 913.63M | 773.55M | 409.16M | 375.32M |
| Interest expense | - | -4.78M | 171.57M | 93.85M | 66.20M |
| Tax provision | -2.55M | 104.19M | 89.06M | 55.62M | 71.91M |
| Interest income | 7.03M | 220.99M | 3.21M | 107.97M | 77.30M |
| Net interest income | -58.04M | 16.87M | 14.70M | -92.30M | -73.35M |
| Income tax expense | -2.55M | 104.19M | 89.06M | 55.62M | 71.91M |
| Total revenue | 1696.79M | 1523.29M | 1250.07M | 1019.34M | 826.72M |
| Total operating expenses | 231.67M | 440.00M | 375.07M | 185.70M | 170.63M |
| Cost of revenue | 527.72M | 473.63M | 398.48M | 223.46M | 204.69M |
| Total other income expense net | -1118.32M | -222.36M | -139.56M | -387.29M | -133.41M |
| Net income from continuing ops | -178.37M | 283.11M | 247.90M | 140.16M | 244.94M |
| Net income applicable to common shares | - | 283.11M | 247.90M | 140.16M | 244.94M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 5758.01M | 5194.54M | 4164.17M | 3302.89M | 2596.15M |
| Intangible assets | 104.14M | 110.98M | 124.93M | 138.80M | 159.65M |
| Other current assets | 62.36M | - | -3622.93M | 38.53M | 27.62M |
| Total liab | 4907.59M | 3993.47M | 3110.09M | 2433.20M | 1806.24M |
| Total stockholder equity | 850.42M | 1201.06M | 1054.08M | 869.69M | 789.91M |
| Other current liab | 23.40M | - | -2779.01M | 25.12M | -246.13M |
| Common stock | 430.32M | - | 428.33M | 419.05M | 363.51M |
| Capital stock | 430.32M | 438.30M | 428.33M | 419.05M | 363.51M |
| Retained earnings | 406.68M | 792.76M | 610.65M | 426.37M | 395.25M |
| Other liab | - | - | - | 53.35M | 50.00M |
| Good will | 21.31M | 180.92M | 180.92M | 180.92M | 180.92M |
| Other assets | - | - | - | 48.44M | 47.18M |
| Cash | 99.46M | 251.38M | 120.38M | 32.45M | 82.88M |
| Total current liabilities | 230.99M | 275.86M | 152.90M | 253.57M | 115.17M |
| Current deferred revenue | 31.22M | - | 26.96M | 28.66M | 11.35M |
| Net debt | 4525.66M | 3378.42M | 2770.10M | 2271.13M | 1828.22M |
| Short term debt | - | - | 2819.66M | 148.65M | 292.81M |
| Short long term debt | - | - | - | 148.65M | 292.81M |
| Short long term debt total | 4625.12M | - | 2890.47M | 2303.59M | 1911.10M |
| Other stockholder equity | 26.78M | - | -585.84M | 21.50M | 22.58M |
| Property plant equipment | - | - | - | 150.05M | 92.42M |
| Total current assets | 5347.19M | 4591.95M | 3582.05M | 2693.34M | 2014.58M |
| Long term investments | 29.10M | 41.92M | 61.46M | 57.30M | 64.44M |
| Net tangible assets | - | - | - | 549.96M | 449.34M |
| Net receivables | 5185.37M | 128.62M | 3428.01M | 2622.35M | 1904.08M |
| Long term debt | 4565.67M | 3629.80M | 2819.66M | 2080.61M | 1085.91M |
| Inventory | - | - | 3656.59M | - | - |
| Accounts payable | 176.38M | 205.91M | 85.28M | 51.14M | 57.13M |
| Accumulated other comprehensive income | -13.37M | - | -9.72M | 2.78M | 8.57M |
| Non currrent assets other | 114.05M | - | -4091.92M | 82.47M | 36.95M |
| Non current assets total | 410.81M | 602.58M | 582.12M | 609.55M | 581.58M |
| Capital lease obligations | 59.45M | 62.16M | 70.81M | 74.33M | 65.61M |
| Long term debt total | - | - | - | 2154.94M | 1151.51M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | 0.00M | 3.52M | -41.64M | -42.49M | 97.86M |
| Change to liabilities | - | - | - | 13.03M | 9.77M |
| Total cashflows from investing activities | -22.20M | 3.52M | -11.75M | -42.49M | -210.63M |
| Net borrowings | 982.68M | 671.51M | 629.95M | 570.40M | 228.11M |
| Total cash from financing activities | 781.93M | 572.73M | 566.89M | 508.55M | 298.94M |
| Change to operating activities | - | - | - | -1005.80M | -480.87M |
| Net income | -178.37M | 283.11M | 247.90M | 140.16M | 244.94M |
| Change in cash | -94.88M | 106.80M | 81.92M | -39.83M | 9.43M |
| Begin period cash flow | 247.54M | 144.58M | 62.65M | 102.48M | 93.05M |
| End period cash flow | 152.66M | 251.38M | 144.58M | 62.65M | 102.48M |
| Total cash from operating activities | -854.62M | -469.45M | -473.22M | -505.88M | -78.88M |
| Issuance of capital stock | 2.35M | 6.94M | 61.31M | 60.56M | 170.18M |
| Depreciation | 82.18M | 83.89M | 86.33M | 81.31M | 78.89M |
| Other cashflows from investing activities | -15.70M | -9.16M | -8.13M | -14.61M | -183.19M |
| Dividends paid | 87.34M | -72.77M | -60.95M | 51.61M | 37.47M |
| Change to inventory | - | - | 1.59M | - | - |
| Change to account receivables | 0.13M | -11.68M | -5.07M | -4.87M | -1.83M |
| Sale purchase of stock | -113.89M | -27.87M | -8.69M | -61.00M | -62.29M |
| Other cashflows from financing activities | -1.87M | -5.08M | -7.82M | 1016.50M | 986.40M |
| Change to netincome | - | - | - | 287.32M | 43.20M |
| Capital expenditures | 22.20M | 10.00M | 17.36M | 27.89M | 27.45M |
| Change in working capital | -163.43M | 107.00M | 43.48M | -20.25M | 33.23M |
| Stock based compensation | 8.20M | 13.53M | 12.94M | 10.05M | 8.88M |
| Other non cash items | -574.20M | -947.81M | -862.11M | -707.11M | -442.97M |
| Free cash flow | -876.81M | -479.45M | -490.58M | -533.77M | -106.32M |
Sector: Financial Services Industry: Credit Services
|
Stock Name
|
Change
(CAD) |
Price
(CAD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| GSY goeasy Ltd |
1.76 3.86% |
47.40 | - | 4.63 | 1.03 | 0.61 | 2.98 | 4.95 |
| AXP American Express CDR (CAD Hedged) |
0.62 2.27% |
27.99 | 20.47 | 17.95 | 3.03 | 6.45 | 3.93 | - |
| PRL Propel Holdings Inc |
3.99 15.05% |
30.50 | 11.41 | 5.62 | 1.47 | 2.42 | 1.75 | - |
| ACD Accord Financial Corp. |
- -% |
0.71 | - | 9.34 | 0.64 | 0.22 | 10.57 | 24.50 |
goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. It operates through two segments, Easyfinancial and Easyhome. The company offers unsecured and secured installment loans; home equity and improvement, secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. It also leases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada.
| Name | Title | Year Born |
|---|---|---|
| Mr. David Ingram | Exec. Chairman | 1966 |
| Mr. Jason Mullins | Pres, CEO & Director | 1983 |
| Mr. Hal Khouri | CFO & Exec. VP | NA |
| Ms. Andrea Fiederer | Exec. VP & Chief Marketing Officer | NA |
| Mr. Jason Appel | Exec. VP & Chief Risk Officer | NA |
| Ms. Jackie Foo | Exec. VP & COO | NA |
| Mr. Michael Anthony Eubanks | Sr. VP & Chief Information Officer | NA |
| Ms. Sabrina Anzini | Sr. VP & Chief Legal Officer | NA |
| Bryan Tritt | VP of Communications & PR | NA |
| Mr. Farhan Ali Khan | Sr. VP & Chief Corp. Devel. Officer | NA |
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