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Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
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| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | 6716.00M | 28622.00M | 25198.00M | 10112.00M | 10778.00M |
| Minority interest | 132.00M | -415.00M | -1234.00M | 25.00M | 2635.00M |
| Net income | 5589.00M | 23760.00M | 20315.00M | 7559.00M | 7591.00M |
| Selling general administrative | 25843.00M | 9820.00M | 10319.00M | -54197.00M | -55972.00M |
| Selling and marketing expenses | - | 13800.00M | 13200.00M | 74711.00M | 80695.00M |
| Gross profit | 56643.00M | 67023.00M | 69567.00M | 59740.00M | 60179.00M |
| Reconciled depreciation | 21351.00M | 20521.00M | 21457.00M | 20084.00M | 22559.00M |
| Ebit | 10367.00M | 31446.00M | 28446.00M | -5575.00M | -8460.00M |
| Ebitda | 18860.33M | 46074.00M | 43354.00M | 14509.00M | 14099.00M |
| Depreciation and amortization | 8493.33M | 14628.00M | 14908.00M | 20084.00M | 22559.00M |
| Operating income | -5823.00M | 21270.00M | 21856.00M | -5575.00M | -8460.00M |
| Other operating expenses | 134902.00M | 111855.00M | 112742.00M | 107764.00M | 113975.00M |
| Interest expense | 2708.15M | 2824.00M | 3248.00M | 2913.00M | 3421.00M |
| Tax provision | 1259.00M | 4447.00M | 3649.00M | 2578.00M | 3187.00M |
| Interest income | 8602.00M | 7962.00M | 8009.00M | 6245.00M | 5551.00M |
| Net interest income | 5818.00M | 5138.00M | 4761.00M | 3332.00M | 2130.00M |
| Income tax expense | 1259.00M | 4447.00M | 3649.00M | 2578.00M | 3187.00M |
| Total revenue | 129079.00M | 133125.00M | 134598.00M | 123675.00M | 124493.00M |
| Total operating expenses | 62466.00M | 45753.00M | 47711.00M | 43829.00M | 49661.00M |
| Cost of revenue | 72436.00M | 66102.00M | 65031.00M | 63935.00M | 64314.00M |
| Total other income expense net | 12539.00M | 7352.00M | 3342.00M | 15687.00M | 19238.00M |
| Net income from continuing ops | 5457.00M | 24175.00M | 21549.00M | 7534.00M | 7591.00M |
| Net income applicable to common shares | - | - | - | 6968.00M | 10226.00M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 449157.00M | 427780.00M | 406759.00M | 390973.00M | 380034.00M |
| Intangible assets | 9854.00M | 7702.00M | 21225.00M | 21097.00M | 19898.00M |
| Other current assets | 22970.00M | 30515.00M | 5964.00M | 10360.00M | 11052.00M |
| Total liab | 159431.00M | 144168.00M | 144151.00M | 153168.00M | 156082.00M |
| Total stockholder equity | 266330.00M | 283612.00M | 243626.00M | 223478.00M | 211459.00M |
| Deferred long term liab | - | - | - | 13002.00M | 10951.00M |
| Other current liab | 15570.00M | 17102.00M | 28929.00M | 5067.00M | 1764.00M |
| Common stock | 266330.00M | 263620.00M | - | - | 211459.00M |
| Capital stock | 0.00M | 0.00M | 0.00M | 0.00M | 0.00M |
| Retained earnings | 177694.00M | 180073.00M | 161240.00M | 148341.00M | 145160.00M |
| Other liab | - | - | - | 5545.00M | 7624.00M |
| Good will | 36783.00M | 22586.00M | 22586.00M | 22477.00M | 22605.00M |
| Other assets | - | - | - | 34287.00M | 32743.00M |
| Cash | 24606.00M | 24832.00M | 36734.00M | 53156.00M | 36850.00M |
| Total current liabilities | 86328.00M | 80953.00M | 76451.00M | 79630.00M | 74488.00M |
| Current deferred revenue | - | 16550.00M | 16536.00M | 13188.00M | 13803.00M |
| Net debt | 72471.00M | 54492.00M | 47861.00M | 38198.00M | 54657.00M |
| Short term debt | 31867.00M | 22408.00M | 22198.00M | 23361.00M | 17537.00M |
| Short long term debt | 28410.00M | 19105.00M | 19090.00M | 20552.00M | 14675.00M |
| Short long term debt total | 97077.00M | 79324.00M | 84595.00M | 91354.00M | 91507.00M |
| Other stockholder equity | - | 85350.00M | 83281.00M | 74591.00M | 66307.00M |
| Property plant equipment | - | - | - | 34338.00M | 35092.00M |
| Total current assets | 151970.00M | 168849.00M | 230255.00M | 212850.00M | 213315.00M |
| Long term investments | 168780.00M | 140256.00M | 72623.00M | 78926.00M | 67332.00M |
| Net tangible assets | - | - | - | 192906.00M | 179907.00M |
| Short term investments | 90661.00M | 102608.00M | 168670.00M | 120839.00M | 143243.00M |
| Net receivables | 13733.00M | 10894.00M | 16620.00M | 17165.00M | 11349.00M |
| Long term debt | 61102.00M | 68130.00M | 57357.00M | 63183.00M | 68401.00M |
| Inventory | 6200.00M | 5989.00M | 2267.00M | 1227.00M | 1477.00M |
| Accounts payable | 38891.00M | 41443.00M | 8788.00M | 38014.00M | 41384.00M |
| Accumulated other comprehensive income | - | -1803.00M | -895.00M | 546.00M | -8.00M |
| Non currrent assets other | 46879.00M | 47387.00M | 18124.00M | 19156.00M | 19420.00M |
| Non current assets total | 297187.00M | 258931.00M | 176504.00M | 178123.00M | 166719.00M |
| Capital lease obligations | 7565.00M | 8276.00M | 8148.00M | 7619.00M | 8431.00M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | -13044.00M | -8555.00M | -50397.00M | -3944.00M | -31444.00M |
| Change to liabilities | - | - | - | -1894.00M | 7734.00M |
| Total cashflows from investing activities | -25136.00M | -8555.00M | -50397.00M | -3944.00M | -31444.00M |
| Net borrowings | 20293.00M | -7537.00M | -13093.00M | -6813.00M | 8840.00M |
| Total cash from financing activities | 17142.00M | -13759.00M | -14162.00M | -6390.00M | 23396.00M |
| Change to operating activities | - | - | - | -12495.00M | -24281.00M |
| Net income | 5589.00M | 24175.00M | 21549.00M | 7534.00M | 7591.00M |
| Change in cash | -11758.00M | -985.00M | -27662.00M | 17565.00M | 11131.00M |
| Begin period cash flow | 36589.00M | 37574.00M | 65236.00M | 47671.00M | 36540.00M |
| End period cash flow | 24831.00M | 36589.00M | 37574.00M | 65236.00M | 47671.00M |
| Total cash from operating activities | -3013.00M | 21234.00M | 36615.00M | 26170.00M | 20122.00M |
| Issuance of capital stock | - | - | 3461.00M | 1227.00M | 20557.00M |
| Depreciation | 21351.00M | 20521.00M | 21457.00M | 20084.00M | 22559.00M |
| Other cashflows from investing activities | -25136.00M | -2506.00M | 2472.00M | 98.00M | -20548.00M |
| Dividends paid | - | - | - | - | -24568.00M |
| Change to inventory | - | - | - | - | -24281.00M |
| Change to account receivables | -4380.32M | 107.00M | 216.00M | -2369.00M | -2144.00M |
| Sale purchase of stock | -5385.17M | -6324.00M | -4764.00M | -1925.00M | -7581.00M |
| Other cashflows from financing activities | 2696.59M | 102.00M | 234.00M | 10843.00M | 50381.00M |
| Change to netincome | - | - | - | 15614.00M | 9896.00M |
| Capital expenditures | 13417.00M | 8134.00M | 11295.00M | 8286.00M | 10896.00M |
| Change in working capital | -40902.41M | -27512.00M | -13067.00M | -16758.00M | -18691.00M |
| Stock based compensation | 3605.00M | 4784.00M | 6345.00M | 6788.00M | 7056.00M |
| Other non cash items | 32300.41M | -1774.00M | 494.00M | 8621.00M | 2056.00M |
| Free cash flow | -16430.00M | 13100.00M | 25320.00M | 17884.00M | 9226.00M |
Sector: Communication Services Industry: Internet Content & Information
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| BIDU Baidu Inc |
-1.36 1.66% |
80.51 | - | 19.12 | 0.24 | 0.77 | 1.22 | 51.21 |
| GOOGL Alphabet Inc Class A |
8.78 3.08% |
293.56 | 17.55 | 22.73 | 9.46 | 6.87 | 9.29 | 12.67 |
| GOOG Alphabet Inc Class C |
7.62 2.68% |
291.55 | 17.36 | 22.47 | 9.37 | 6.79 | 9.29 | 12.67 |
| META Meta Platforms Inc. |
28.31 4.64% |
638.46 | 25.07 | 19.72 | 7.48 | 6.49 | 7.53 | 15.30 |
| TCEHY Tencent Holdings Ltd ADR |
-0.40 0.75% |
53.26 | 14.57 | 11.89 | 0.64 | 2.94 | 4.22 | 10.99 |
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
| Name | Title | Year Born |
|---|---|---|
| Mr. Yanhong Li | Co-Founder, Chairman & CEO | 1969 |
| Mr. Rong Luo | Chief Financial Officer | 1982 |
| Dr. Haifeng Wang Ph.D. | Chief Technology Officer | 1973 |
| Ms. Shanshan Cui | Sr. VP of HR & Admin. | 1976 |
| Ms. Juan Lin | Director of Investor Relations | NA |
| Mr. Victor Zhixiang Liang | Sr. VP & Gen. Counsel | 1974 |
| Mr. Hui Lee Liu | Chairman of the Cloud Bus. | 1966 |
| Mr. Cheng-Chun Yu | Chief Strategy Officer | 1971 |
| Dr. Dou Shen | Exec. VP | 1980 |
| Zhenyu Li | Sr. VP and GM of IDG | NA |
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