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Home CompaniesCreative Realities Inc

Creative Realities Inc

Technology Software - Application
PortfolioPortfolio WatchlistWatchlist
Company price
2.08 USD -0.04 ( 1.89%)
Last update at 2026-11-11T21:05:00Z
VOLUME
74456
Market Cap
43.85M

Momentum Score

…

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Day Price Range
2.05
Low
2.32
High
52 Week Price Range
1.34
Low
4.42
High

Momentum Score

…
Loading momentum score…

A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

Creative Realities, Inc. provides digital signage and visual communications solutions, combining content management software and display hardware for retail, quick-service restaurants and other out-of-home environments. Long-term growth may be supported by broader adoption of digital merchandising, a shift to cloud-based content services and demand for analytics-driven in-store experiences, and the company appears positioned to capture recurring software and service revenue streams.

Material risks include strong competition from larger vendors, customer concentration and execution risk when scaling operations, exposure to hardware supply-chain dynamics and potential variability in profitability and cash flows, which investors should monitor.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
2.12
Dividend Yield
-
Revenue TTM
57.23M
Revenue Per Share
5.45
Gross Profit TTM
25.71M
Debt / Equity
3.05
ROE
-22.17%
Net Debt
64.04M
ROCE
-7.93%
Diluted EPS TTM
-0.81

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax -7.11M -3.40M -2.85M 1.96M 0.25M
Net income -7.11M -3.51M -2.94M 1.88M 0.23M
Selling general administrative 23.07M 17.06M 10.79M 11.89M 7.60M
Selling and marketing expenses 5.80M 6.01M 5.25M 3.65M 1.15M
Gross profit 25.71M 24.01M 22.18M 17.74M 8.36M
Reconciled depreciation 6.49M 4.08M 3.17M 2.83M 1.36M
Ebit - -1.63M 0.14M -2.72M 0.78M
Ebitda -6.39M 2.45M 3.36M 0.11M 2.15M
Depreciation and amortization - 4.08M 3.22M 2.83M 1.36M
Operating income -8.87M 0.94M 1.35M -2.72M 0.78M
Other operating expenses 66.10M 49.92M 43.82M 45.83M 21.26M
Interest expense 2.48M 1.77M 2.99M 2.74M 0.81M
Tax provision 1.17M 0.11M 0.11M 0.08M 0.02M
Net interest income -2.48M -1.77M -3.11M -2.74M -0.81M
Income tax expense -1.17M 0.11M 0.08M 0.08M 0.02M
Total revenue 57.23M 50.85M 45.17M 43.35M 18.44M
Total operating expenses 34.58M 23.07M 20.84M 20.22M 11.18M
Cost of revenue 31.52M 26.84M 22.98M 25.61M 10.08M
Total other income expense net 1.76M -4.34M -4.20M 4.68M -0.53M
Net income from continuing ops -8.28M -3.51M -5.69M 1.88M 0.23M
Net income applicable to common shares - - - 1.88M 0.23M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 151.04M 65.21M 70.78M 66.02M 22.88M
Intangible assets 35.91M 22.84M 24.06M 23.75M 4.85M
Other current assets 5.35M 0.86M 0.67M 1.82M 1.63M
Total liab 101.85M 39.75M 41.95M 40.44M 14.15M
Total stockholder equity 21.50M 25.46M 28.83M 25.58M 8.73M
Other current liab 6.26M 19.30M 6.99M 3.83M 2.11M
Common stock 0.10M 0.10M 0.10M 0.22M 0.12M
Capital stock 27.79M 0.10M 0.10M 0.22M 0.12M
Retained earnings -65.13M -56.85M -53.35M -50.41M -52.25M
Other liab - - - 9.99M 0.04M
Good will 53.27M 26.45M 26.45M 26.45M 7.53M
Other assets - - - 0.04M 0.01M
Cash 1.56M 1.04M 2.91M 1.63M 2.88M
Total current liabilities 39.27M 26.16M 20.20M 16.50M 6.86M
Current deferred revenue 8.12M 3.32M 1.13M 3.70M 1.95M
Net debt 64.04M 12.93M 11.65M 17.52M 4.65M
Short term debt 8.23M 0.51M 4.20M 5.21M 0.28M
Short long term debt 4.43M - 3.69M 4.50M -
Short long term debt total 65.60M 13.97M 14.56M 19.16M 7.53M
Other stockholder equity 85.30M 82.21M 82.07M 75.77M 60.86M
Property plant equipment - - - 1.78M 0.73M
Total current assets 33.55M 14.50M 18.61M 13.98M 9.77M
Net tangible assets - - - -24.63M -3.65M
Net receivables 19.22M 10.61M 12.47M 8.26M 3.38M
Long term debt 39.52M 13.04M 9.83M 13.07M 6.88M
Inventory 7.42M 2.00M 2.57M 2.27M 1.88M
Accounts payable 16.67M 6.35M 7.88M 3.76M 2.52M
Accumulated other comprehensive income 1.22M 0.00M 0.00M - -
Non currrent assets other 25.39M 0.31M 0.11M 0.04M 0.01M
Non current assets total 117.50M 50.71M 52.17M 52.03M 13.11M
Capital lease obligations 23.91M 0.81M 1.04M 1.58M 0.65M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Investments - -2.80M -4.34M -21.48M -1.16M
Change to liabilities - - - 0.45M 0.53M
Total cashflows from investing activities -40.48M -2.80M -4.03M -21.48M -1.16M
Net borrowings 25.13M -2.15M -5.32M 10.82M -0.10M
Total cash from financing activities 48.74M -2.45M 0.14M 20.93M 1.75M
Change to operating activities - - - - 1.16M
Net income -8.28M -3.51M -2.94M 1.88M 0.23M
Change in cash 0.52M -1.87M 1.28M -1.25M 1.06M
Begin period cash flow 1.04M 2.91M 1.63M 2.88M 1.83M
End period cash flow 1.56M 1.04M 2.91M 1.63M 2.88M
Total cash from operating activities -7.75M 3.38M 5.17M -0.71M 0.47M
Issuance of capital stock 30.00M 0.00M 5.45M 1.81M 1.85M
Depreciation 6.49M 4.08M 3.22M 2.83M 1.36M
Other cashflows from investing activities -2.19M -2.79M -3.72M - -
Change to inventory -3.85M 0.61M -1.05M -1.47M 0.47M
Change to account receivables -6.06M 1.85M -4.36M -3.93M -0.77M
Sale purchase of stock -2.54M 0.00M - - -
Other cashflows from financing activities 21.33M -0.31M -2.00M 20.16M -1.16M
Change to netincome - - - - -2.77M
Capital expenditures 0.31M 2.80M 4.03M 4.29M 1.16M
Change in working capital -10.76M -0.53M 1.26M -3.29M 1.49M
Stock based compensation 2.28M 0.01M 0.56M 2.12M 1.89M
Other non cash items 1.37M 3.27M 3.02M -4.24M -1.26M
Free cash flow -8.06M 0.58M 1.14M -5.00M -0.69M

Peer Comparison*

Sector: Technology Industry: Software - Application

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
CREX
Creative Realities Inc		 -0.04
1.89%		 2.08 - 12.20 0.77 1.90 2.36 72.52
SAP
SAP SE ADR		 0.36
0.15%		 234.10 28.16 22.42 6.52 4.85 5.60 16.61
CRM
Salesforce Inc		 4.02
1.88%		 217.50 23.41 15.55 4.79 5.56 5.55 14.88
SAPGF
SAP SE		 -0.33
0.14%		 234.00 76.28 22.88 5.61 3.84 5.59 26.18
SHOP
Shopify Inc		 2.65
1.81%		 149.26 90.18 53.19 12.70 13.17 12.23 67.86

Profile*

Creative Realities Inc

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

13100 Magisterial Drive, Louisville, KY, United States, 40223

502 791 8800

https://www.cri.com

146

Name Title Year Born
Mr. Richard C. Mills CEO & Director 1955
Mr. William Lindsey Logan IV Chief Financial Officer 1985
Mike McKim VP of Operations NA
Ms. Beth Warren Sr. VP of Marketing & Retail Practice NA
Mr. Richard C. Mills CEO & Chairman of the Board 1955
Ms. Beth Warren Senior Vice President of Marketing NA
Ms. Lisa Lemon-Clark Vice President of Sales NA
Mr. George Sautter Chief Strategy Officer & Head of Corporate Development NA
Paulina Romon Vice President of Human Resources NA
Mr. Lee Summers President of Sports & Entertainment NA

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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