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Home CompaniesDirect Digital Holdings Inc

Direct Digital Holdings Inc

Communication Services Advertising Agencies
PortfolioPortfolio WatchlistWatchlist
Company price
0.12 USD -0.03 ( 20.00%)
Last update at 2026-11-10T20:55:00Z
VOLUME
162
Market Cap
46.63M
P/E
25.00

Momentum Score

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Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Day Price Range
0.12
Low
0.15
High
52 Week Price Range
1.96
Low
35.88
High

Momentum Score

…
Loading momentum score…

A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

Direct Digital Holdings Inc is a digital marketing services company offering performance marketing, programmatic advertising, web development and analytics to businesses across channels. Its long-term growth drivers include rising digital ad spending, cross-selling across an expanding agency portfolio and scale from technology-enabled services, which could support recurring revenue and margin improvement as the company appears positioned to benefit from consolidation in the sector.

Principal investment risks include intense competitive pressure, reliance on major advertising platforms and client concentration, plus execution and integration risk from M&A activity and sensitivity to cyclical marketing budgets.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
0.15
Dividend Yield
-
Revenue TTM
157.11M
Revenue Per Share
11.04
Gross Profit TTM
28.00M
Debt / Equity
13.30
ROE
57.37%
Net Debt
25.84M
ROCE
18.17%
Diluted EPS TTM
0.13

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Type yearly yearly yearly yearly
Date 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Income before tax 3.17M -1.44M -0.90M -0.84M
Net income 2.92M -1.51M -0.91M -0.88M
Selling general administrative 21.34M 14.04M 5.18M 2.61M
Gross profit 28.00M 18.43M 5.17M 1.73M
Reconciled depreciation 2.12M 1.95M 0.49M -
Ebit 6.66M 4.38M 0.53M -0.87M
Ebitda 8.78M 6.34M 1.01M -0.79M
Depreciation and amortization 2.12M 1.95M 0.49M 0.08M
Non operating income net other -3.49M - - -
Operating income 6.66M 4.38M 0.53M -0.87M
Other operating expenses 81.38M 33.75M 12.49M 7.14M
Interest expense 0.25M 3.18M 0.87M 0.06M
Tax provision 0.25M 0.06M 0.01M 0.04M
Net interest income -3.23M -3.18M -0.87M -0.06M
Income tax expense 0.25M 0.06M 0.01M 0.04M
Total revenue 88.04M 38.14M 12.48M 6.27M
Total operating expenses 21.34M 14.04M 5.18M 2.61M
Cost of revenue 60.04M 19.71M 7.31M 4.54M
Total other income expense net -3.49M -5.83M -1.42M 0.03M
Net income from continuing ops 2.92M -1.51M -0.91M -0.88M
Net income applicable to common shares 4.17M -1.51M -0.91M -0.88M
Breakdown 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Type yearly yearly yearly yearly yearly
Date 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Total assets 69.01M 56.81M 36.00M 30.70M 4.22M
Intangible assets 11.68M 13.64M 15.59M 17.55M -
Other current assets 0.76M 0.88M 1.23M 0.22M 0.07M
Total liab 66.68M 53.01M 36.37M 28.33M 5.49M
Total stockholder equity 2.33M 3.79M -0.37M 2.37M -1.27M
Deferred long term liab - - 0.10M 0.09M -
Other current liab 5.27M 6.07M 1.04M 1.47M 0.98M
Common stock 0.01M 0.01M 4.29M 4.29M 0.00M
Capital stock - 0.01M 4.29M 4.29M 0.00M
Retained earnings -3.48M -4.45M -4.67M -1.93M -0.90M
Other liab - 4.15M - - 0.12M
Good will 6.52M 6.52M 6.52M 6.52M 2.42M
Other assets - 5.21M 0.11M 0.00M 0.02M
Cash 5.12M 4.05M 4.68M 1.61M 0.88M
Total current liabilities 32.35M 25.06M 9.72M 6.63M 4.12M
Current deferred revenue 0.38M 0.55M 1.35M 0.31M 0.04M
Net debt 25.84M 20.51M 16.13M 11.76M 0.37M
Short term debt 1.60M 0.75M 0.62M 1.59M -
Short long term debt - 0.66M 0.55M 1.52M -
Short long term debt total 30.95M 24.56M 20.82M 13.37M 1.25M
Other stockholder equity 5.79M 8.22M 4.29M - -0.37M
Property plant equipment - 0.67M - - -
Total current assets 43.08M 29.97M 13.78M 6.51M 1.78M
Net tangible assets - -15.56M -22.49M -21.70M -3.69M
Net receivables 37.21M 25.03M 7.87M 4.68M 0.83M
Long term debt - 23.06M 20.20M 11.78M 1.25M
Inventory 0.00M - - - -
Accounts payable 25.10M 17.70M 6.71M 3.26M 3.10M
Accumulated other comprehensive income 0.00M - - - -
Common stock total equity - 0.01M - - -
Retained earnings total equity - -3.64M - - -
Non currrent assets other -11.55M 0.05M 0.11M 0.12M 0.02M
Non current assets total 25.93M 26.84M 22.22M 24.18M 2.44M
Capital lease obligations - 0.84M - - -
Long term debt total - 22.91M - - -
Breakdown 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Type yearly yearly yearly yearly
Date 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Investments -0.69M 0.00M -10.99M -
Change to liabilities 13.07M 4.49M -1.01M 0.39M
Total cashflows from investing activities -0.69M -0.69M -10.99M -10.99M
Net borrowings 2.76M 6.25M 12.92M 0.38M
Total cash from financing activities -2.08M -0.68M 12.29M 0.04M
Change to operating activities 2.94M -1.28M 0.60M 0.28M
Net income 2.92M -1.51M -0.91M -0.88M
Change in cash -0.64M 3.07M 0.73M 0.25M
Begin period cash flow 4.68M 1.61M 0.88M 0.63M
End period cash flow 4.05M 4.68M 1.61M 0.88M
Total cash from operating activities 2.13M 3.75M -0.57M 0.21M
Issuance of capital stock 11.17M - - -
Depreciation 2.12M 1.95M 0.49M 0.49M
Other cashflows from investing activities -0.69M - - -
Dividends paid 1.69M 1.24M 0.12M 0.02M
Change to inventory - -1.28M 0.60M 0.28M
Change to account receivables -17.18M -3.28M 0.74M 0.39M
Sale purchase of stock -14.25M -3.50M - -
Other cashflows from financing activities 3.67M -2.19M 13.83M 0.73M
Change to netincome 0.28M 3.02M -0.57M 0.03M
Capital expenditures 0.69M 0.69M 0.69M 0.69M
Change receivables -18.50M - - -
Cash flows other operating 0.57M - - -
Cash and cash equivalents changes -0.64M - - -
Change in working capital -3.98M -0.08M 0.33M 1.06M
Stock based compensation 0.15M - - -
Other non cash items 0.80M 3.38M -0.49M 0.03M
Free cash flow 1.44M 3.75M -0.57M 0.21M

Peer Comparison*

Sector: Communication Services Industry: Advertising Agencies

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
DRCT
Direct Digital Holdings Inc		 -0.03
20.00%		 0.12 25.00 31.15 0.86 20.94 1.04 13.52
APP
Applovin Corp		 -14.79
3.61%		 395.21 49.00 31.75 30.27 77.57 30.41 38.27
PGPEF
Publicis Groupe S.A		 -
-%		 109.60 15.93 11.57 1.55 2.24 1.76 9.39
PUBGY
Publicis Groupe SA		 0.16
0.55%		 29.14 16.35 11.74 1.57 2.27 1.76 9.39
OMC
Omnicom Group Inc		 0.56
0.63%		 89.06 12.68 11.89 1.17 5.11 1.58 9.50

Profile*

Direct Digital Holdings Inc

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

1177 West Loop South, Houston, TX, United States, 77027

832 402 1051

https://www.directdigitalholdings.com

Name Title Year Born
Mr. Mark D. Walker CEO, Founder & Chairman 1976
Mr. Keith W. Smith Founder, Pres & Director 1969
Ms. Susan Echard Chief Financial Officer 1964
Ms. Anu Pillai Chief Technology Officer 1971
Ms. Maria Vilchez Lowrey Chief Growth Officer NA
Mr. Mark D. Walker CEO, Co-Founder & Chairman 1976
Mr. Keith W. Smith Co-Founder, President & Director 1969
Ms. Diana P. Diaz Chief Financial Officer NA
Ms. M. Duyen Le CPA Vice President of People & Culture NA
Ms. Maria Vilchez Lowrey Chief Growth Officer 1982

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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