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Home CompaniesMediaAlpha Inc.

MediaAlpha Inc.

Communication Services Internet Content & Information
PortfolioPortfolio WatchlistWatchlist
Company price
14.2 USD -0.25 ( 1.73%)
Last update at 2026-11-06T21:00:00Z
VOLUME
1159773
Market Cap
750.64M

Momentum Score

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MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Day Price Range
13.93
Low
14.47
High
52 Week Price Range
5.08
Low
17.01
High

Momentum Score

…
Loading momentum score…

A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

MediaAlpha runs a real-time digital marketplace matching consumer-intent traffic with advertisers in insurance, financial services and related verticals using data and analytics. Growth may be supported by continued digitalization of insurance distribution, deeper monetization of intent signals and geographic or product expansion, and investors may find the company attractive for its scalable marketplace model and recurring revenue characteristics.

Key risks include intense competition from large ad platforms and specialist marketplaces, buyer concentration, cyclicality in advertising spend and potential privacy or regulatory limits on consumer data.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
14.45
Dividend Yield
-
Revenue TTM
394.98M
Revenue Per Share
8.86
Gross Profit TTM
70.06M
Debt / Equity
-11.45
ROE
-
Net Debt
168.53M
ROCE
42.61%
Diluted EPS TTM
-0.32

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Type yearly yearly yearly yearly yearly
Date 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Income before tax 30.46M -9.52M 9.29M 17.82M 18.12M
Minority interest 14.78M 3.20M -71.34M -71.34M -71.34M
Net income -72.45M -8.47M 10.56M 10.80M 18.12M
Selling general administrative 55.56M 61.36M 32.91M 19.39M 7.84M
Selling and marketing expenses 28.82M 22.82M 20.48M 13.82M 11.74M
Gross profit 70.06M 101.52M 85.38M 65.10M 49.24M
Reconciled depreciation 6.15M 3.35M 3.49M 5.65M 11.96M
Ebit 39.70M -1.69M 19.54M 24.84M 19.32M
Ebitda 45.85M 1.66M 20.72M 30.49M 31.27M
Depreciation and amortization 6.15M 3.35M 1.19M 5.65M 11.96M
Non operating income net other - -3.84M -2.30M - -
Operating income 39.70M -1.69M 19.54M 24.84M 19.32M
Other operating expenses 494.46M 643.12M 565.28M 383.16M 277.59M
Interest expense 9.24M 7.83M 7.94M 7.02M 1.19M
Tax provision 102.91M -1.05M -1.27M - 0.00M
Interest income 9.85M 7.83M 7.94M 7.02M 1.19M
Net interest income -9.24M -7.83M -7.94M -7.02M -1.19M
Income tax expense 102.91M -1.05M -1.27M 7.02M -
Total revenue 459.07M 645.27M 584.81M 408.00M 296.91M
Total operating expenses 105.45M 99.38M 65.84M 40.26M 29.92M
Cost of revenue 389.01M 543.75M 499.43M 342.91M 247.67M
Total other income expense net -9.24M -7.83M -10.24M -7.02M -1.19M
Net income from continuing ops -72.45M -8.47M 10.56M 17.82M 18.12M
Net income applicable to common shares -57.67M -5.28M -4.37M -4.37M -4.37M
Breakdown 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Type yearly yearly yearly yearly yearly
Date 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Total assets 170.08M 289.80M 213.93M 105.40M 87.37M
Intangible assets 32.93M 12.57M 15.55M 18.75M 23.98M
Other current assets 5.88M 10.45M 7.95M 1.45M 1.29M
Total liab 256.17M 351.37M 315.45M 218.99M 46.89M
Total stockholder equity -15.99M -4.34M -101.52M -113.60M 40.48M
Deferred long term liab - 85.03M 22.50M - -
Other current liab 14.13M 13.72M 9.21M 6.58M 5.25M
Common stock 0.63M 0.61M 0.59M 79.55M 75.95M
Capital stock 0.63M 0.61M 0.59M 79.55M 75.95M
Retained earnings -482.14M -424.48M -418.97M -193.14M -35.47M
Other liab 2.54M 89.08M 25.33M 74.42M 0.37M
Good will 47.74M 18.40M 18.40M 18.40M 18.40M
Other assets 8.99M 121.73M 47.82M - -
Cash 14.54M 50.56M 23.55M 10.03M 5.66M
Cash and equivalents 14.54M 50.56M 23.55M 10.03M 5.66M
Total current liabilities 76.89M 84.22M 107.45M 47.91M 33.46M
Net debt 168.53M 136.24M 159.11M 87.51M 8.59M
Short term debt 8.77M 8.73M 0.87M 0.87M 1.19M
Short long term debt 8.77M 8.73M - 0.87M 1.19M
Short long term debt total 183.07M 186.80M 182.67M 97.54M 14.25M
Other stockholder equity 465.52M 419.53M 316.86M 0.55M 0.51M
Property plant equipment 2.76M 3.51M 0.76M 0.76M 0.88M
Total current assets 80.42M 137.11M 127.80M 67.49M 44.10M
Net tangible assets -96.66M -35.31M -67.73M -150.75M -1.91M
Net receivables 60.00M 76.09M 96.30M 56.01M 37.15M
Long term debt 174.30M 178.07M 182.67M 96.67M 13.06M
Accounts payable 53.99M 61.77M 98.25M 40.45M 27.01M
Noncontrolling interest in consolidated entity - -57.23M -71.34M - -
Accumulated other comprehensive income - - - -0.55M -0.51M
Common stock total equity - 0.61M 0.59M 79.55M 75.95M
Retained earnings total equity - -424.48M -418.97M - -
Non currrent assets other 8.99M 19.07M 16.21M - -
Non current assets total 89.66M 152.70M 86.14M 37.91M 43.27M
Long term debt total 174.30M 178.07M 182.67M 96.67M 13.06M
Breakdown 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Type yearly yearly yearly yearly yearly
Date 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Investments -49.77M -0.65M -10.30M -0.29M -0.64M
Change to liabilities -7.80M -36.48M 57.79M 13.44M -5.37M
Total cashflows from investing activities -49.77M -0.65M -10.30M -0.29M -0.64M
Net borrowings -4.72M 3.62M 86.35M 84.93M -9.57M
Total cash from financing activities -14.52M -0.96M -27.59M -17.48M -25.45M
Change to operating activities 4.43M 0.70M -7.99M 1.12M 1.72M
Net income -72.45M -8.47M 10.56M 17.82M 18.12M
Change in cash -36.02M 27.01M 13.53M 4.37M -3.44M
Begin period cash flow 50.56M 23.55M 10.03M 5.66M 9.10M
End period cash flow 14.54M 50.56M 23.55M 10.03M 5.66M
Total cash from operating activities 28.27M 28.62M 51.41M 22.14M 22.65M
Issuance of capital stock 0.00M 0.00M 124.18M - 0.00M
Depreciation 6.15M 3.35M 3.49M 5.65M 11.96M
Other cashflows from investing activities -49.68M 0.00M -10.00M -0.15M -0.01M
Dividends paid -2.13M -0.34M -131.42M -95.64M 15.88M
Change to inventory - - -3.62M 1.21M 1.53M
Change to account receivables 17.34M 20.06M -40.81M -19.22M -5.16M
Sale purchase of stock -5.01M 0.00M -85.77M -67.27M 0.00M
Other cashflows from financing activities 22.12M 185.75M 196.57M 60.50M 3.00M
Change to netincome 64.99M 45.08M 22.90M 2.66M 1.36M
Capital expenditures 0.10M 0.65M 0.30M 0.29M 0.64M
Change receivables - 20.06M -40.81M - -
Cash flows other operating - -0.70M -10.44M - -
Cash and cash equivalents changes - 27.01M 13.53M - -
Change in working capital 13.97M -15.72M 8.99M -4.66M -8.80M
Stock based compensation 58.47M 45.71M 24.75M 2.31M 0.82M
Other non cash items -80.52M 1.92M 3.75M 0.67M 0.01M
Free cash flow 28.18M 27.97M 51.11M 21.85M 22.01M

Peer Comparison*

Sector: Communication Services Industry: Internet Content & Information

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
MAX
MediaAlpha Inc.		 -0.25
1.73%		 14.20 - 27.10 1.90 371.57 1.73 16.08
GOOGL
Alphabet Inc Class A		 2.43
0.86%		 285.00 17.55 22.73 9.46 6.87 9.29 12.67
GOOG
Alphabet Inc Class C		 1.66
0.59%		 283.40 17.36 22.47 9.37 6.79 9.29 12.67
META
Meta Platforms Inc.		 4.83
0.80%		 609.91 25.07 19.72 7.48 6.49 7.53 15.30
TCEHY
Tencent Holdings Ltd ADR		 -0.77
1.42%		 53.59 14.57 11.89 0.64 2.94 4.22 10.99

Profile*

MediaAlpha Inc.

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

700 South Flower Street, Los Angeles, CA, United States, 90017

213 316 6256

https://www.mediaalpha.com

156

Name Title Year Born
Mr. Steven Yi Co-Founder, CEO, Pres & Director 1971
Mr. Eugene Nonko Co-Founder, CTO & Director 1981
Mr. Patrick R. Thompson CFO & Treasurer NA
Mr. Jeffrey B. Coyne Esq. Gen. Counsel & Sec. 1967
Ms. Cathy Cunningham Chief People Officer 1974
Mr. Keith Cramer Sr. VP of Supply Partnerships 1981
Ms. Amy Yeh Sr. VP of Technology 1978
Jeff Sweetser Sr. VP of Supply Partnerships & Head of HLM NA

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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