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Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Hugo Boss AG designs, manufactures and sells premium men's and women's apparel, accessories and fragrances through owned stores, wholesale partners, franchises and e-commerce worldwide. Long-term growth may be supported by brand premiumization, greater direct-to-consumer penetration in digital and retail channels, and expansion in Asia, which could support margin improvement and stronger cash generation.
Material risks include consumer discretionary cyclicality and changing fashion preferences, strong competition in the luxury and premium segments, supply-chain and inventory pressures, and currency and regional economic exposure.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | 331.24M | 301.50M | 356.89M | 285.30M | 196.87M |
| Minority interest | -9.80M | -10.13M | -12.36M | -12.36M | -6.79M |
| Net income | 239.63M | 213.47M | 258.37M | 209.50M | 137.34M |
| Selling general administrative | 2133.36M | 367.45M | 421.91M | 301.72M | 244.93M |
| Selling and marketing expenses | - | 1814.04M | 1736.20M | 1538.51M | 1190.62M |
| Gross profit | 2181.92M | 2659.84M | 2580.85M | 2256.32M | 1720.81M |
| Reconciled depreciation | 390.88M | 414.21M | 335.03M | 345.03M | 339.28M |
| Ebit | 403.22M | 357.73M | 402.73M | 335.42M | 228.00M |
| Ebitda | 750.78M | 771.94M | 744.42M | 673.80M | 562.16M |
| Depreciation and amortization | 347.56M | 414.21M | 341.70M | 338.38M | 334.16M |
| Operating income | 403.22M | 360.82M | 410.34M | 335.42M | 228.00M |
| Other operating expenses | 3698.10M | 3946.53M | 3787.12M | 3315.96M | 2558.11M |
| Interest expense | 47.21M | 57.24M | 45.84M | 26.08M | 22.56M |
| Tax provision | 85.57M | 77.91M | 76.44M | 63.44M | 52.75M |
| Interest income | 2.09M | 1.25M | 0.98M | 2.20M | 1.87M |
| Net interest income | -50.03M | -53.25M | -35.58M | -24.58M | -26.41M |
| Income tax expense | 82.19M | 77.91M | 87.10M | 63.44M | 52.75M |
| Total revenue | 4101.32M | 4307.35M | 4197.46M | 3651.38M | 2786.11M |
| Total operating expenses | 1778.70M | 2299.02M | 2170.52M | 1920.91M | 1492.81M |
| Cost of revenue | 1919.40M | 1647.51M | 1616.61M | 1395.05M | 1065.30M |
| Total other income expense net | -71.98M | -59.32M | -53.45M | -50.12M | -31.13M |
| Net income from continuing ops | 259.29M | 223.59M | 254.86M | 221.86M | 144.12M |
| Net income applicable to common shares | - | - | - | 209.50M | 137.34M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 3753.13M | 3782.42M | 3471.67M | 3126.60M | 2735.52M |
| Intangible assets | 202.48M | 174.70M | 141.02M | 120.05M | 107.67M |
| Other current assets | 158.22M | 159.15M | 207.93M | 105.44M | 93.33M |
| Total liab | 2196.11M | 2332.31M | 2160.89M | 1991.17M | 1795.83M |
| Total stockholder equity | 1536.78M | 1426.97M | 1292.66M | 1116.58M | 925.39M |
| Other current liab | 322.26M | 237.59M | 327.65M | 355.67M | 69.23M |
| Common stock | 70.37M | 70.40M | 70.40M | 70.40M | 70.40M |
| Capital stock | 70.40M | 70.40M | 70.40M | 70.40M | 70.40M |
| Retained earnings | 1472.16M | 1320.22M | 1194.12M | 1022.14M | 849.60M |
| Other liab | - | - | - | 103.93M | 113.39M |
| Good will | 52.09M | 55.54M | 54.75M | 56.57M | 55.96M |
| Other assets | - | - | 0.00M | 174.39M | 180.86M |
| Cash | 342.98M | 210.62M | 118.33M | 147.40M | 284.69M |
| Total current liabilities | 1142.28M | 1204.13M | 1090.14M | 1193.41M | 977.84M |
| Current deferred revenue | - | - | 7.21M | - | 236.25M |
| Net debt | 838.55M | 1037.59M | 1005.79M | 766.70M | 627.62M |
| Short term debt | 291.18M | 240.84M | 183.46M | 220.64M | 207.95M |
| Short long term debt | 92.62M | 12.62M | 14.45M | 21.35M | 14.53M |
| Short long term debt total | 1181.53M | 1248.21M | 1124.12M | 914.10M | 912.31M |
| Other stockholder equity | -42.34M | -35.69M | -42.36M | 24.04M | 5.38M |
| Property plant equipment | - | - | - | 1179.38M | 1113.07M |
| Total current assets | 1862.25M | 1852.58M | 1791.07M | 1591.79M | 1277.97M |
| Net tangible assets | - | - | - | 939.96M | 761.75M |
| Short term investments | 50.62M | 49.34M | 54.13M | 41.34M | 27.46M |
| Net receivables | 443.07M | 361.91M | 398.77M | 324.04M | 266.92M |
| Long term debt | 202.51M | 276.41M | 316.43M | 88.53M | 103.20M |
| Inventory | 917.98M | 1071.56M | 1066.04M | 973.56M | 605.55M |
| Accounts payable | 528.84M | 642.74M | 571.82M | 617.11M | 464.41M |
| Accumulated other comprehensive income | 36.59M | 78.72M | 70.50M | - | - |
| Non currrent assets other | 0.41M | 49.95M | 2.06M | 43.05M | 28.59M |
| Non current assets total | 1890.87M | 1929.84M | 1680.59M | 1534.82M | 1457.56M |
| Capital lease obligations | 886.89M | 959.18M | 793.24M | 804.22M | 794.59M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | - | -288.60M | -262.70M | -191.70M | -99.01M |
| Change to liabilities | - | - | - | 182.07M | 196.58M |
| Total cashflows from investing activities | -187.28M | -288.60M | -297.64M | -191.70M | -99.01M |
| Net borrowings | - | - | - | -226.70M | -384.56M |
| Total cash from financing activities | -299.06M | -404.73M | -122.44M | -307.30M | -407.64M |
| Change to operating activities | - | - | - | 26.27M | -6.40M |
| Net income | 239.63M | 223.59M | 258.37M | 221.86M | 144.12M |
| Change in cash | 157.36M | 92.30M | -29.08M | -137.29M | 159.42M |
| Begin period cash flow | 185.62M | 118.33M | 147.40M | 284.69M | 125.28M |
| End period cash flow | 342.98M | 210.62M | 118.33M | 147.40M | 284.69M |
| Total cash from operating activities | 619.06M | 785.51M | 393.64M | 357.26M | 658.11M |
| Depreciation | 347.56M | 414.21M | 341.70M | 345.03M | 339.28M |
| Other cashflows from investing activities | - | -57.39M | -48.64M | 2.79M | 0.86M |
| Dividends paid | 92.81M | 93.17M | 69.02M | -48.31M | -2.76M |
| Change to inventory | 104.95M | -4.16M | -99.59M | -361.28M | 35.27M |
| Change to account receivables | - | 10.91M | -123.47M | -83.51M | -73.56M |
| Other cashflows from financing activities | -212.23M | -145.71M | -111.33M | -258.99M | -404.88M |
| Change to netincome | - | - | - | 56.69M | 61.55M |
| Capital expenditures | 131.63M | 287.19M | 299.12M | 190.24M | 101.54M |
| Change in working capital | -46.41M | 84.22M | -302.23M | -236.45M | 151.89M |
| Stock based compensation | - | - | 2.53M | - | - |
| Other non cash items | 72.46M | 63.49M | 95.80M | 26.83M | 22.81M |
| Free cash flow | 487.43M | 498.32M | 94.53M | 167.01M | 556.56M |
Sector: Consumer Cyclical Industry: Apparel Manufacturing
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| BOSSY Hugo Boss AG |
-0.13 1.50% |
8.56 | 10.44 | 14.68 | 0.76 | 1.69 | 0.79 | 4.30 |
| HNNMY H & M Hennes & Mauritz AB ADR |
-0.08 2.20% |
3.55 | 20.75 | 19.92 | 1.18 | 7.66 | 1.37 | 7.70 |
| RL Ralph Lauren Corp Class A |
-5.22 1.37% |
376.56 | 21.11 | 18.15 | 2.39 | 7.47 | 2.56 | 13.95 |
| MONRY Moncler S.p.A. |
- -% |
51.06 | 18.44 | 16.67 | 4.27 | 3.30 | 3.80 | 9.33 |
| MONRF Moncler S.p.A. |
- -% |
53.90 | 18.71 | 16.53 | 4.25 | 3.28 | 3.80 | 9.33 |
Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.
| Name | Title | Year Born |
|---|---|---|
| Mr. Daniel Grieder | Chairman of the Managing Board & CEO | 1961 |
| Mr. Yves Muller | CFO, COO, Director of Labor Relations & Member of Managing Board | 1969 |
| Mr. Oliver Timm | Chief Sales Officer & Member of Managing Board | 1971 |
| Mr. Christian Stohr | VP of Investor Relations | NA |
| Carolin Westermann | Head of Corp. Communication | NA |
| Mr. Gareth Incledon | CEO & Pres of the Asia Pacific Region | NA |
| Mr. Christian Stohr | Vice President of Investor Relations | NA |
| Carolin Westermann | Vice President of Global Corporate Communications | NA |
| Mr. Oliver Timm | Chief Sales Officer, Deputy CEO & Member of Managing Board | 1971 |
| Mr. Christian Stohr | Senior Vice President of Investor Relations | NA |
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