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Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. The company provides Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data from merchant data partners, including product-level purchase data to enable marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. Cardlytics, Inc. was incorporated in 2008 and is headquartered in Atlanta, Georgia.
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Cardlytics runs a card-linked advertising platform that uses purchase data from bank and card issuer partners to deliver targeted offers for merchants, operating at the intersection of digital advertising and payments. Long-term growth may be driven by expanding bank and merchant relationships, advertisers' shift to measurable performance marketing, and the platform's recurring-revenue model, which could support scale and predictable client ROI.
Material risks include regulatory and privacy limitations on transaction data, reliance on a limited number of large banking partners, competitive pressure from major ad-tech platforms and card networks, and sensitivity to cyclical merchant advertising budgets.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | -103.49M | -189.30M | -134.70M | -466.71M | -136.43M |
| Net income | -103.49M | -189.30M | -134.70M | -465.26M | -128.56M |
| Selling general administrative | 47.27M | 66.50M | 58.81M | 81.45M | 66.22M |
| Selling and marketing expenses | 39.48M | 42.63M | 57.42M | 74.75M | 66.00M |
| Gross profit | 105.08M | 120.89M | 130.38M | 112.63M | 103.34M |
| Reconciled depreciation | 27.41M | 27.88M | 29.52M | 43.74M | 35.65M |
| Ebit | -47.14M | -180.40M | -128.52M | -135.54M | -96.85M |
| Ebitda | -19.73M | -152.53M | -99.00M | -91.80M | -61.20M |
| Depreciation and amortization | 27.41M | 27.88M | 29.52M | 43.74M | 35.65M |
| Non operating income net other | - | - | - | -6.38M | -1.27M |
| Operating income | -47.14M | -195.50M | -135.67M | -135.54M | -96.85M |
| Other operating expenses | 280.41M | 473.80M | 444.87M | 434.08M | 363.97M |
| Interest expense | 10.63M | 8.90M | 6.18M | 2.56M | 12.56M |
| Tax provision | 0.00M | 0.00M | 0.00M | -1.45M | -7.86M |
| Interest income | 2.71M | 3.35M | 3.85M | 1.44M | 0.30M |
| Net interest income | -7.92M | -5.55M | -2.34M | -2.56M | -12.56M |
| Non recurring | - | - | - | 325.11M | 25.75M |
| Income tax expense | - | - | 134.70M | -1.45M | -7.86M |
| Total revenue | 233.27M | 278.30M | 309.20M | 298.54M | 267.12M |
| Total operating expenses | 152.22M | 316.39M | 266.05M | 248.17M | 200.19M |
| Cost of revenue | 128.19M | 157.40M | 178.83M | 185.91M | 163.78M |
| Total other income expense net | -56.35M | 6.20M | 0.97M | -331.17M | -39.58M |
| Net income from continuing ops | -103.49M | -189.30M | -134.70M | -465.26M | -144.29M |
| Net income applicable to common shares | - | - | - | -465.26M | -128.56M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 285.64M | 392.71M | 574.14M | 691.24M | 1263.80M |
| Intangible assets | 5.55M | 11.37M | 59.65M | 73.40M | 138.68M |
| Other current assets | 3.30M | 5.34M | 6.10M | 7.98M | 7.98M |
| Total liab | 292.15M | 322.72M | 439.35M | 479.63M | 573.10M |
| Total stockholder equity | -6.51M | 69.99M | 134.80M | 211.60M | 690.70M |
| Deferred long term liab | - | - | - | 0.20M | 0.14M |
| Other current liab | 70.83M | 95.22M | 162.18M | 238.52M | 313.42M |
| Common stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Capital stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Retained earnings | -1404.06M | -1300.58M | -1111.27M | -976.57M | -522.62M |
| Other liab | - | - | - | 0.33M | 54.55M |
| Good will | 110.31M | 159.43M | 277.20M | 352.72M | 742.52M |
| Other assets | - | - | - | 2.59M | 2.41M |
| Cash | 48.72M | 65.59M | 91.83M | 121.91M | 233.47M |
| Total current liabilities | 78.39M | 148.96M | 171.15M | 248.94M | 327.35M |
| Current deferred revenue | 2.59M | 2.15M | 2.40M | 1.75M | 3.28M |
| Net debt | 166.59M | 156.06M | 174.28M | 113.36M | -36.24M |
| Short term debt | 1.61M | 47.89M | 2.14M | 4.91M | 6.03M |
| Short long term debt | - | 45.86M | - | - | - |
| Short long term debt total | 215.31M | 221.65M | 266.11M | 235.26M | 197.23M |
| Other stockholder equity | 1399.54M | 1366.96M | 1243.59M | 1182.57M | 1212.82M |
| Property plant equipment | - | - | - | 5.92M | 21.47M |
| Total current assets | 137.28M | 177.98M | 223.93M | 250.04M | 358.73M |
| Net tangible assets | - | - | - | 158.13M | -190.50M |
| Net receivables | 85.26M | 107.05M | 126.00M | 120.08M | 117.18M |
| Long term debt | 208.92M | 167.73M | 257.58M | 226.05M | 184.40M |
| Inventory | - | - | - | 0.08M | 0.10M |
| Accounts payable | 3.36M | 3.69M | 4.42M | 3.77M | 4.62M |
| Accumulated other comprehensive income | -2.00M | 3.60M | 2.47M | 5.60M | 0.49M |
| Common stock total equity | - | - | - | 0.01M | 0.01M |
| Retained earnings total equity | - | - | - | -976.57M | -522.62M |
| Non currrent assets other | 25.53M | 34.99M | 2.73M | 2.59M | 2.41M |
| Non current assets total | 148.36M | 214.73M | 350.22M | 441.19M | 905.07M |
| Capital lease obligations | 6.39M | 8.06M | 8.52M | 9.22M | 12.83M |
| Long term debt total | - | - | - | 226.05M | 184.40M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | - | -18.75M | -10.06M | -15.76M | -506.69M |
| Change to liabilities | - | - | - | -10.41M | 1.26M |
| Total cashflows from investing activities | -15.30M | -18.75M | -10.06M | -15.76M | -506.69M |
| Net borrowings | -6.00M | -26.80M | 29.97M | -0.21M | -0.20M |
| Total cash from financing activities | -11.12M | 1.44M | -20.03M | -39.99M | 486.00M |
| Change to operating activities | - | - | - | -5.88M | 23.76M |
| Net income | -103.49M | -189.30M | -134.70M | -465.26M | -128.56M |
| Change in cash | -16.88M | -26.24M | -30.16M | -111.58M | -59.79M |
| Begin period cash flow | 65.59M | 91.83M | 121.98M | 233.56M | 293.35M |
| End period cash flow | 48.72M | 65.59M | 91.83M | 121.98M | 233.56M |
| Total cash from operating activities | 9.29M | -8.82M | -0.18M | -53.90M | -38.52M |
| Issuance of capital stock | 0.00M | 48.65M | 0.06M | 0.38M | 486.39M |
| Depreciation | 27.41M | 27.88M | 29.52M | 43.74M | 35.65M |
| Other cashflows from investing activities | -15.30M | -17.18M | -11.72M | -14.59M | -503.59M |
| Change to account receivables | 20.64M | 12.50M | -7.72M | -4.55M | -27.94M |
| Sale purchase of stock | - | 0.00M | 0.00M | -40.00M | 486.20M |
| Other cashflows from financing activities | -5.00M | -20.40M | -50.05M | -0.33M | -0.39M |
| Change to netincome | - | - | - | 377.34M | 46.82M |
| Capital expenditures | 0.48M | 19.30M | 12.39M | 13.49M | 12.56M |
| Change receivables | - | - | - | -4.55M | -27.94M |
| Cash flows other operating | - | - | - | 11.43M | 31.42M |
| Cash and cash equivalents changes | - | - | - | -109.65M | -59.22M |
| Change in working capital | 5.71M | -15.77M | -13.47M | -11.32M | -6.70M |
| Stock based compensation | 28.13M | 40.37M | 40.98M | 44.69M | 50.26M |
| Other non cash items | 51.53M | 128.01M | 77.50M | 335.70M | 18.68M |
| Free cash flow | 8.81M | -28.12M | -12.58M | -67.39M | -51.09M |
Sector: Communication Services Industry: Advertising Agencies
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| CDLX Cardlytics Inc |
-0.24 10.96% |
1.95 | - | 36.50 | 0.23 | 1.58 | 0.95 | -7.69 |
| APP Applovin Corp |
35.54 9.98% |
391.64 | 49.00 | 31.75 | 30.27 | 77.57 | 30.41 | 38.27 |
| PGPEF Publicis Groupe S.A |
- -% |
109.60 | 15.93 | 11.57 | 1.55 | 2.24 | 1.76 | 9.39 |
| PUBGY Publicis Groupe SA |
-0.65 2.22% |
28.62 | 16.35 | 11.74 | 1.57 | 2.27 | 1.76 | 9.39 |
| OMC Omnicom Group Inc |
-0.72 0.83% |
86.37 | 12.68 | 11.89 | 1.17 | 5.11 | 1.58 | 9.50 |
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. The company provides Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data from merchant data partners, including product-level purchase data to enable marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. Cardlytics, Inc. was incorporated in 2008 and is headquartered in Atlanta, Georgia.
675 Ponce de Leon Avenue NE, Atlanta, GA, United States, 30308
888 798 5802
275
| Name | Title | Year Born |
|---|---|---|
| Mr. Andrew C. Christiansen | Chief Financial Officer | 1979 |
| Mr. Kirk L. Somers Esq. | Sec. | 1965 |
| Mr. Karim Temsamani | CEO & Director | NA |
| Mr. Peter Chan | Chief Technology Officer | NA |
| Mr. Nick Lynton | Chief Legal & Privacy Officer | NA |
| Angie Amberg | Head of Brand Marketing & Communications | NA |
| Mr. Peter Davies | Head of Sales Strategy & Operations | NA |
| Mr. James Hart | VP of People | NA |
| Mr. Craig Snodgrass | Chief Data Officer | 1973 |
| Mr. Jared Luskin | Sr. VP of Growth Verticals | NA |
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