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Home CompaniesAmerican Rebel Holdings Inc

American Rebel Holdings Inc

Consumer Cyclical Footwear & Accessories
PortfolioPortfolio WatchlistWatchlist
Company price
0.0386 USD -0.00 ( 10.23%)
Last update at 2026-11-06T20:51:00Z
VOLUME
109831
Market Cap
3.35M

Momentum Score

…

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.

Source: TradingView
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Day Price Range
0.04
Low
0.04
High
52 Week Price Range
0.03
Low
62000.00
High

Momentum Score

…
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High

Key Metrics*

Previous Close
0.04
Dividend Yield
-
Revenue TTM
8.14M
Revenue Per Share
3.16
Gross Profit TTM
-1.01M
Debt / Equity
0.52
ROE
-10747.96%
Net Debt
2.13M
ROCE
-542.88%
Diluted EPS TTM
-1.14

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax -34.33M -17.60M -11.10M -7.14M -6.10M
Net income -34.33M -17.60M -11.10M -8.52M -8.16M
Selling general administrative 9.60M 9.21M 9.47M 5.70M 2.98M
Selling and marketing expenses 4.63M 2.35M 1.27M 0.51M 0.17M
Gross profit -0.20M -0.12M 3.04M 1.94M 0.17M
Reconciled depreciation 0.25M 0.24M 0.12M 0.05M 0.00M
Ebit -31.80M -13.63M -10.69M -5.06M -3.31M
Ebitda -31.55M -13.40M -10.59M -5.01M -3.31M
Depreciation and amortization 0.25M 0.24M 0.10M 0.06M 0.00M
Operating income -14.76M -12.22M -7.94M -5.06M -3.31M
Other operating expenses 24.28M 23.64M 24.17M 13.51M 4.30M
Interest expense 2.53M 3.97M 0.41M 0.71M 2.06M
Tax provision 0.00M 0.00M 0.00M 0.00M 0.00M
Interest income 0.00M 0.00M 0.00M 0.01M -
Net interest income -2.53M -3.97M -0.26M -0.70M -2.06M
Income tax expense - - 0.00M 1.38M 2.06M
Total revenue 9.52M 11.42M 16.23M 8.45M 0.99M
Total operating expenses 14.56M 12.10M 10.98M 7.00M 3.49M
Cost of revenue 9.72M 11.54M 13.19M 6.51M 0.81M
Total other income expense net -19.56M -5.38M -3.16M -2.08M -2.79M
Net income from continuing ops -34.33M -17.60M -4.38M -7.14M -6.10M
Net income applicable to common shares - - - -7.14M -6.10M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 31.82M 10.01M 14.65M 16.56M 0.97M
Intangible assets 0.40M 0.45M - - -
Other current assets 1.79M 0.31M 0.19M 0.52M 0.16M
Total liab 27.44M 17.64M 7.65M 5.21M 5.14M
Total stockholder equity 4.38M -7.63M 7.00M 11.35M -4.17M
Other current liab 21.30M 3.63M 0.27M 0.10M 1.03M
Common stock 0.00M 0.00M 0.01M 0.02M 0.00M
Capital stock 0.00M 0.00M 0.01M 0.02M 0.00M
Retained earnings -99.41M -65.09M -45.21M -34.11M -26.97M
Good will - 2.00M 2.00M 4.20M -
Other assets - - 0.00M 0.02M -
Cash 0.15M 0.29M 1.15M 0.36M 0.02M
Total current liabilities 25.97M 15.27M 6.75M 4.22M 5.14M
Current deferred revenue 0.37M 0.29M 0.00M - -
Net debt 2.13M 10.52M 4.26M 2.22M 4.09M
Short term debt 0.80M 8.44M 4.50M 1.60M 4.11M
Short long term debt 20.02M 7.78M 3.46M 0.60M 4.11M
Short long term debt total 2.27M 10.81M 5.40M 2.58M 4.11M
Other stockholder equity 103.79M 57.45M 52.21M 45.45M 22.80M
Property plant equipment - - - 2.43M 0.00M
Total current assets 5.64M 6.33M 10.26M 9.91M 0.97M
Long term investments 6.50M 0.00M - - 0.00M
Net tangible assets - - - 7.15M -4.17M
Net receivables 0.95M 1.17M 2.82M 1.61M 0.10M
Inventory 2.76M 4.56M 6.10M 7.42M 0.69M
Accounts payable 3.50M 3.19M 1.98M 2.52M 1.03M
Accumulated other comprehensive income - - -0.01M - -
Non currrent assets other 2.68M 0.05M 0.08M - -
Non current assets total 26.18M 3.68M 4.39M 6.65M 0.00M
Capital lease obligations 2.27M 3.03M 1.95M 1.98M -
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Investments - -0.00M -0.28M -10.27M 0.00M
Change to liabilities - - - -0.05M 0.30M
Total cashflows from investing activities -0.33M -0.00M -0.33M -10.27M -10.27M
Net borrowings 6.01M 6.13M 2.84M -2.63M 0.03M
Total cash from financing activities 10.04M 6.23M 8.15M 17.44M 0.80M
Change to operating activities - - - -0.03M -0.01M
Net income -34.33M -17.60M -9.73M -7.14M -6.10M
Change in cash -0.14M -0.79M 0.79M 0.34M -0.04M
Begin period cash flow 0.29M 1.08M 0.29M 0.02M 0.06M
End period cash flow 0.15M 0.29M 1.08M 0.36M 0.02M
Total cash from operating activities -7.22M -7.02M -7.03M -6.83M -0.85M
Issuance of capital stock 4.71M 0.24M -5.05M 9.60M 0.77M
Depreciation 0.25M 0.24M 0.10M 0.05M 0.00M
Change to inventory 1.80M 1.02M 1.45M -2.29M -0.00M
Change to account receivables 0.22M 1.50M -1.30M 0.61M 0.08M
Sale purchase of stock 8.73M - - - -
Other cashflows from financing activities 1.51M 0.10M 2.84M 10.44M 2.28M
Change to netincome - - - 1.03M 3.48M
Capital expenditures 0.33M 0.00M 0.01M 0.02M 0.02M
Change in working capital 8.28M 7.75M 0.04M -1.76M 0.51M
Stock based compensation 0.53M 0.66M 0.83M 1.03M 3.48M
Other non cash items 18.04M 1.94M 1.72M 1.00M 1.26M
Free cash flow -7.55M -7.02M -7.04M -6.85M -0.85M

Peer Comparison*

Sector: Consumer Cyclical Industry: Footwear & Accessories

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
AREB
American Rebel Holdings Inc		 -0.00
10.23%		 0.04 - - 0.41 1.21 2.59 -0.44
NKE
Nike Inc		 -0.96
2.44%		 38.59 31.59 32.68 3.59 13.23 3.66 28.05
ADDDF
Adidas AG		 -5.45
2.73%		 194.55 18.41 11.59 1.12 4.23 1.13 8.94
ADDYY
Adidas AG ADR		 -3.46
3.46%		 96.52 18.35 11.53 1.10 4.21 1.13 8.94
ASCCY
Asics Corp ADR		 -0.37
1.18%		 31.10 33.36 29.24 0.03 12.03 4.01 19.16

Profile*

American Rebel Holdings Inc

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.

218 3rd Avenue North, Nashville, TN, United States, 37201

833 267 3235

https://americanrebelbeer.com/investor-relations

Name Title Year Born
Mr. Charles A. Ross Jr. CEO, Treasurer, Sec. & Chairman 1966
Mr. Douglas Edward Grau Pres, Interim Principal Accounting Officer & Director 1964
Mr. Ronald A. Smith Chief Operating Officer 1961
Mr. Nathan Findley Pres of American Rebel Safes 1977
Mr. Charles A. Ross Jr. CEO, Treasurer, Secretary & Chairman 1966
Mr. Douglas Edward Grau President & Interim Principal Accounting Officer 1964
Mr. Corey A. Lambrecht COO & Director 1970
Mr. Nathan Findley President of American Rebel Safes 1977
Mr. Charles A. Ross Jr. Founder, CEO, Treasurer, Secretary & Executive Chairman 1966
Mr. Corey A. Lambrecht President, COO & Director 1970

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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