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HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
HubSpot Inc operates a cloud-based CRM platform offering marketing, sales, service and CMS tools for small and mid-sized businesses. Long-term growth could be supported by secular SaaS adoption, international expansion and a marketplace of integrations, and investors may find appeal in its recurring revenue and product-led retention.
Material risks include strong competition from larger enterprise software vendors, sensitivity to SMB spending and macro cycles, and execution challenges scaling into larger accounts while managing churn and data-privacy obligations.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | 69.46M | 28.68M | -150.57M | -104.69M | -73.82M |
| Net income | 45.91M | 4.63M | -164.51M | -112.75M | -77.84M |
| Selling general administrative | 326.05M | 300.33M | 249.65M | 197.72M | 144.95M |
| Selling and marketing expenses | 1379.38M | 1218.84M | 1068.56M | 886.07M | 649.68M |
| Gross profit | 2622.76M | 2234.28M | 1831.87M | 1416.71M | 1041.80M |
| Reconciled depreciation | 136.29M | 96.83M | 72.67M | 58.15M | 45.16M |
| Ebit | 70.34M | 32.40M | -146.77M | -109.10M | -43.54M |
| Ebitda | 234.84M | 129.23M | -74.10M | -42.78M | 1.62M |
| Depreciation and amortization | 164.50M | 96.83M | 72.67M | 66.32M | 45.16M |
| Non operating income net other | - | - | - | 8.17M | 11.26M |
| Operating income | 11.39M | -67.60M | -200.93M | -109.10M | -43.54M |
| Other operating expenses | 3119.85M | 2695.14M | 2371.16M | 1840.07M | 1355.46M |
| Interest expense | 0.88M | 3.72M | 3.80M | 3.76M | 30.28M |
| Tax provision | 23.55M | 24.05M | 18.59M | 8.06M | 4.02M |
| Interest income | 66.22M | 82.71M | 58.83M | 15.00M | 1.17M |
| Net interest income | 65.34M | 78.98M | 55.03M | 11.24M | -29.11M |
| Income tax expense | 23.55M | 24.05M | 13.94M | 8.06M | 4.02M |
| Total revenue | 3131.24M | 2627.54M | 2170.23M | 1730.97M | 1300.66M |
| Total operating expenses | 2611.36M | 2301.88M | 2032.80M | 1525.81M | 1096.60M |
| Cost of revenue | 508.49M | 393.26M | 338.36M | 314.26M | 258.86M |
| Total other income expense net | 58.07M | 96.28M | 50.35M | 4.41M | -30.28M |
| Net income from continuing ops | 45.91M | 4.63M | -176.29M | -112.75M | -77.84M |
| Net income applicable to common shares | - | - | - | -112.75M | -77.84M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 3854.15M | 3795.83M | 3071.39M | 2544.74M | 2174.85M |
| Intangible assets | 249.02M | 192.05M | 148.54M | 81.24M | 50.42M |
| Other current assets | 326.80M | 229.28M | 188.00M | 44.07M | 98.24M |
| Total liab | 1787.91M | 1887.55M | 1737.04M | 1552.51M | 1301.06M |
| Total stockholder equity | 2066.24M | 1908.29M | 1334.35M | 992.22M | 873.80M |
| Deferred long term liab | - | - | - | 66.56M | 42.68M |
| Other current liab | 398.06M | 294.62M | 225.71M | 164.97M | 138.29M |
| Common stock | 0.05M | 0.05M | 0.05M | 0.05M | 0.05M |
| Capital stock | 0.05M | 0.05M | 0.05M | 0.05M | 0.05M |
| Retained earnings | -753.90M | -799.81M | -804.44M | -642.38M | -561.00M |
| Other liab | - | - | - | 20.45M | 16.61M |
| Good will | 291.45M | 209.51M | 173.76M | 46.23M | 47.08M |
| Other assets | - | - | - | 119.55M | 71.92M |
| Cash | 882.24M | 512.67M | 387.99M | 331.02M | 377.01M |
| Total current liabilities | 1467.47M | 1573.40M | 942.01M | 761.65M | 617.47M |
| Current deferred revenue | 1004.95M | 784.25M | 672.15M | 539.87M | 430.41M |
| Net debt | -619.94M | 232.75M | 399.83M | 475.32M | 335.95M |
| Short term debt | 39.70M | 490.88M | 35.05M | 35.93M | 45.99M |
| Short long term debt | - | 458.18M | - | - | 19.63M |
| Short long term debt total | 262.31M | 745.42M | 787.81M | 806.34M | 712.97M |
| Other stockholder equity | 2814.84M | 2713.70M | 2136.91M | 1647.45M | 1436.09M |
| Property plant equipment | - | - | - | 105.23M | 376.96M |
| Total current assets | 2449.74M | 2633.60M | 1871.54M | 1754.60M | 1453.57M |
| Long term investments | 136.66M | 154.21M | 325.70M | 112.79M | 174.90M |
| Net tangible assets | - | - | - | 864.76M | 776.30M |
| Short term investments | 821.55M | 1556.83M | 1000.25M | 1081.66M | 820.96M |
| Net receivables | 419.15M | 334.83M | 295.30M | 226.85M | 157.36M |
| Long term debt | - | - | 456.21M | 454.23M | 383.10M |
| Inventory | - | - | 99.33M | 70.99M | - |
| Accounts payable | 24.76M | 3.65M | 9.11M | 20.88M | 2.77M |
| Accumulated other comprehensive income | 5.24M | -5.65M | 1.83M | -12.89M | -1.34M |
| Common stock total equity | - | - | - | 0.05M | 0.05M |
| Retained earnings total equity | - | - | - | -642.38M | -561.00M |
| Non currrent assets other | 384.59M | 276.07M | 197.44M | 125.35M | 29.24M |
| Deferred long term asset charges | - | - | - | 66.56M | 42.68M |
| Non current assets total | 1404.42M | 1162.23M | 1199.85M | 790.14M | 721.28M |
| Capital lease obligations | 262.31M | 287.23M | 331.61M | 352.11M | 310.24M |
| Long term debt total | - | - | - | - | 383.10M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | 763.44M | -515.86M | -176.85M | -201.52M | -100.83M |
| Change to liabilities | - | - | - | 50.65M | 117.11M |
| Total cashflows from investing activities | 491.77M | -515.86M | -334.77M | -319.66M | -179.51M |
| Net borrowings | -459.81M | -0.06M | -0.01M | -1.62M | -89.53M |
| Total cash from financing activities | -910.01M | 53.49M | 37.01M | 7.43M | -51.47M |
| Change to operating activities | - | - | - | -2.78M | 26.51M |
| Net income | 45.91M | 4.63M | -176.29M | -112.75M | -77.84M |
| Change in cash | 368.23M | 124.68M | 57.87M | -45.87M | -1.11M |
| Begin period cash flow | 516.72M | 392.04M | 334.18M | 380.04M | 381.15M |
| End period cash flow | 884.95M | 516.72M | 392.04M | 334.18M | 380.04M |
| Total cash from operating activities | 760.72M | 598.60M | 350.97M | 273.17M | 238.73M |
| Issuance of capital stock | - | - | - | - | 0.00M |
| Depreciation | 136.29M | 96.83M | 72.67M | 58.15M | 45.16M |
| Other cashflows from investing activities | -128.16M | -88.93M | -66.54M | -80.72M | -50.42M |
| Change to inventory | - | - | 32.31M | - | 59.07M |
| Change to account receivables | -64.00M | -48.43M | -57.62M | -73.98M | -34.11M |
| Sale purchase of stock | -500.02M | 0.00M | -10.71M | 39.90M | 46.51M |
| Other cashflows from financing activities | -21.57M | -21.95M | -10.71M | 48.92M | -8.45M |
| Change to netincome | - | - | - | 232.95M | 138.39M |
| Capital expenditures | 53.16M | 37.94M | 100.25M | 91.77M | 61.87M |
| Change receivables | - | - | - | -73.98M | -34.11M |
| Cash flows other operating | - | - | - | 116.14M | 102.15M |
| Cash and cash equivalents changes | - | - | - | -39.06M | 7.75M |
| Change in working capital | 95.52M | 56.84M | -10.59M | 58.48M | 109.51M |
| Stock based compensation | 528.15M | 504.77M | 432.27M | 275.85M | 166.76M |
| Other non cash items | -45.16M | -67.15M | 27.70M | -4.43M | -2.00M |
| Free cash flow | 707.55M | 560.66M | 250.72M | 181.40M | 176.86M |
Sector: Technology Industry: Software - Application
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| HUBS HubSpot Inc |
-4.35 2.12% |
200.61 | 89.28 | 15.50 | 3.59 | 7.54 | 3.30 | 34.20 |
| SAP SAP SE ADR |
-10.08 4.14% |
233.45 | 28.16 | 22.42 | 6.52 | 4.85 | 5.60 | 16.61 |
| CRM Salesforce Inc |
-8.76 3.94% |
213.65 | 23.41 | 15.55 | 4.79 | 5.56 | 5.55 | 14.88 |
| SAPGF SAP SE |
-7.43 3.09% |
233.00 | 76.28 | 22.88 | 5.61 | 3.84 | 5.59 | 26.18 |
| SHOP Shopify Inc |
5.16 3.59% |
148.91 | 90.18 | 53.19 | 12.70 | 13.17 | 12.23 | 67.86 |
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
| Name | Title | Year Born |
|---|---|---|
| Mr. Brian Halligan J.D. | Co-Founder & Exec. Chairperson | 1968 |
| Ms. Yamini Rangan | CEO, Pres & Director | 1975 |
| Mr. Dharmesh Shah | Co-Founder, CTO & Director | 1968 |
| Ms. Kathryn Bueker | CFO & Treasurer | 1972 |
| Mr. Whitney Sorenson | Chief Technology Officer | NA |
| Mr. Charles MacGlashing | Corp. Treasure & Sr. Director of IR | NA |
| Ms. Alyssa Harvey Dawson | Chief Legal Officer | 1969 |
| Mr. Kipp Bodnar | Chief Marketing Officer | NA |
| Mr. Christian Kinnear | Chief Sales Officer, VP & MD of EMEA | NA |
| Ms. Kathleen Ann Burke | Chief People Officer | 1981 |
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